Prophet Adds Corporate Branding Expert Helen Keyes to Design Team

NEW YORK, November 23, 2010 - Helen Keyes, a designer with more than 25 years of experience in the
complete scope of corporate branding, has joined Prophet, a strategic brand
and marketing consultancy, as an associate partner.

Keyes will be leading strategic design (
www.prophet.com/expertise/design) projects for Prophet's global
Fortune 500 clients, working from the firm's New York office.

"Helen brings a wealth of experience and a global perspective to our
team," said Peter Dixon, senior partner and creative director of Prophet.
"She is an excellent designer, mentor and strategic thinker - a rare
combination."

Throughout her career, Keyes has worked with international clients in a
variety of sectors. Her clients have included: Aer Lingus, Bank of America,
British Telecom, The British Tourist Authority, Citi, Colgate-Palmolive,
Ford, Mazda Motors Europe, MBNA, Merck, Motorola, NatWest Bank, Royal Mail,
Scandinavian Airlines, Schering-Plough, Shell, and Towers Perrin (now Towers
Watson).

Most recently, she owned Blue Ink Co., a New York-based brand and
identity consulting firm, and before that was co-owner of another agency, The
Brewery. Previously, Keyes served as managing director of creative at
Enterprise IG (now Brand Union), New York. Prior to coming to the U.S., Keyes
served as Design Director with Wolff Olins, Design Director with Sampson
Tyrrell Design (now Brand Union, London), and began her career as a graphic
designer with Raymond Loewy International.

Keyes holds a Bachelor of Arts, with Honours, in Media and Production
Design from the London College of Printing (now the University of the Arts
London).

Prophet (www.prophet.com) is a strategic brand and marketing
consultancy that helps its clients win by delivering inspired and actionable
ideas.

    Media contact:
    Sally Saville Hodge
    +1-773-325-9282
    shodge@hodgemediastrategies.com

Sally Saville Hodge, +1-773-325-9282, shodge at hodgemediastrategies.com, for Prophet