Prophet Expands European Presence With Strategic Acquisition of German Consultancy Noshokaty, Doring & Thun

SAN FRANCISCO and BERLIN, January 27, 2011 - Prophet, a leading global brand and marketing consultancy, today
announced that it has acquired the fast-growing German management consultancy
Noshokaty, Doring & Thun (NDT).

Based in Berlin, NDT works with blue-chip German clients such as Allianz,
Deutsche Telekom, General Motors Europe, Postbank, Skandinaviska Enskilda
Banken (SEB AG), Sony, and Volkswagen. The firm's service offerings cover
brand/marketing, co-operations (e.g., branded partnerships), digital
strategies, and general business strategy.

NDT was founded in 2005 by current Managing Partners Tosson El Noshokaty,
Jan Doring and Simon Thun and has grown rapidly in the last several years.
NDT is renowned for its deep expertise in strategic marketing as well as in
the area of digital transformation and social media strategies.

For Prophet, the acquisition marks another significant step in the
expansion of its global footprint as well as capabilities. This move adds to
the already robust capabilities of its existing team in Germany, which is led
by partner Mark Esser. "NDT and Prophet are a great fit. We share a deep
commitment to client success, passion for our work, and a strong
entrepreneurial spirit. I am thrilled that NDT is joining the Prophet
family," said Michael Dunn, Chairman and Chief Executive Officer of Prophet.

Rune Gustafson, Prophet's President of EMEA Operations, added, "A key
aspect of our efforts in Europe involves extending our growing expertise in
areas critical to marketing performance and brand experience. NDT's strong
credentials in creative and results-oriented branded partnerships fit that
bill. Just as important are their deep capabilities in the digital strategies
that are increasingly driving marketing and business success."

Simon Thun of NDT said: "We are excited to become a part of Prophet's
expansion in Europe; Prophet and NDT address brand and marketing issues in a
very similar way, which makes the move very appealing. Together, we can offer
a unique blend of strategic and actionable consulting services for our
existing clients and for prospective clients."

Effective immediately, El Noshokaty, Doring and Thun will be part of
Prophet's European leadership team. Prophet currently maintains European
offices in Hamburg, London, Madrid, and Zurich and will add NDT's Berlin
office to its network.

Terms of the acquisition were not disclosed.

Prophet (www.prophet.com) is a strategic brand and marketing
consultancy that helps its clients win by delivering inspired and actionable
ideas. Its vice chairman is noted author and branding expert David Aaker.

For additional information, please contact Sally Hodge, +1-773-325-9282,
shodge@hodgemediastrategies.com (U.S. inquiries), sjeanmougin@prophet.com
(E.U. inquiries), or visit www.prophet.com or
www.noshokaty-doering-thun.com.

Sally Hodge, +1-773-325-9282, shodge at hodgemediastrategies.com (U.S. inquiries); or sjeanmougin at prophet.com (E.U. inquiries), both for Prophet