Reality Check for Optimax TV Campaign

New Laser Eye Surgery Commercial Shows Real-Time Patient Experience

LONDON, December 15, 2010 - Optimax, the Laser Eye Surgery (www.optimax.co.uk/) specialist,
has created a first for the industry and based their new TV campaign around a
typical patient's actual experience.

The new TV ad is built around the video diary of Tori Thompson, who had
treatment with Optimax last July.

The 30 second ad shows the patient on the day before her surgery and on
the appointment day itself. She is then shown 2 hours after her treatment.

The TV ad ends with the patient's verdict on life with good vision,
recorded one month after the procedure; "This is how life should be", she
comments.

The campaign is a dramatic departure for the laser provider, and creates
a first for the health and beauty sector by showing a genuine patient's
experience immediately after the surgery has been performed.

"It's sometimes assumed that there is a long recovery period after laser
eye surgery. Our new TV campaign shows the reality; that most of our patients
can return to their normal routine straight away, and are delighted by their
new vision," said Optimax founder Russell Ambrose.

"Our ordinary patients are the best possible advert for our clinics, and
we feel that viewers will be encouraged and reassured by this new approach."

The new commercial will be shown from December 2010 on satellite
channels.

To view 'Tori Thompson's Video Diary', click on the link below.

www.youtube.com/watch?v=zwIINkp-B9w

About Optimax

Founded in 1991, Optimax is a laser eye surgery specialist with 24
clinics across the UK.

It is the only specialist UK laser eye surgery clinic chain, with
expertise gained from more than 300,000 treatments. Its recent GBP GBP5m
investment in the latest technology means that more people than ever are
achieving 20:20 vision.

    For further information, please contact:
    James Seton, Marketing and Communications, Optimax
    Tel: +44(0)20-7317-8639
    Email: james.seton@optimax.co.uk
    Site: www.optimax.co.uk

For further information, please contact: James Seton, Marketing and Communications, Optimax, Tel: +44(0)20-7317-8639, Email: james.seton at optimax.co.uk .