Redknee Provides Innovative Recharge Solution to VivaCell-MTS
By Redknee Solutions Inc., PRNEMonday, July 19, 2010
Redknee Solution Enables Armenia's Leading Mobile Operator to Expand its Prepaid Recharge Channels
TORONTO, July 20, 2010 - Redknee (TSX:RKN), a leading provider of business-critical
billing and charging software and solutions for communications service
providers, today announced the successful launch of the popular virtual
top-up channel at VivaCell-MTS, Armenia's leading mobile operator. The
service welcomed by the Armenian community has allowed the Company to expand
its prepaid recharge channels to be accessible to the widest range of
subscribers across Armenia. VivaCell-MTS is part of the MTS Group, which is
the eighth largest mobile telecom brand in the world, serving more than 100
million subscribers across seven countries.
A module of Redknee's Turnkey Converged Billing solution,
Airtime Reseller enables Viva-Cell-MTS to provide its resellers with the
ability to trade over the wireless network with subscribers, providing
sellable airtime that is purchased on the mobile handset, eliminating the
need for retail vouchers or physical top-up cards. The flexibility that
Airtime Reseller provides customers by topping-up their accounts without
pre-determined voucher amounts has proved popular with its subscriber base,
particularly with the youth market segment. Since its launch, Vivacell-MTS
has seen virtual top-ups via Airtime Reseller improve on top-ups made by
scratch cards due to the increased convenience and user experience for its
customers. In addition, Redknee's Airtime Reseller has enabled VivaCell-MTS
to decrease production and support costs.
Ralph Yirikian, General Manager, VivaCell-MTS commented:
"Airtime reseller has enabled us to provide a value-added
service to our customers that differentiates ourselves from our competitors,
reduces our operating costs and makes us more efficient. The flexibility and
convenience that the service brings to our customers continues to reinforce
our reputation as the number one operator in Armenia that delivers the best
subscriber experience to its customers."
Lucas Skoczkowski, Chief Executive, Redknee commented:
"The successful launch and continued support of Airtime
Reseller at VivaCell-MTS reiterates the real value that Redknee's solutions
bring to operators across the world by enhancing the customer experience
whilst continuing to grow profitability. At Redknee, we continue to invest in
real-time monetization solutions to support the growth of mobile data and
content for wireless subscribers around the world."
For more information about Redknee and their solutions, please
go to www.redknee.com.
About Redknee:
Redknee is a leading global provider of innovative communication software
products, solutions and services. Redknee's award-winning solutions enable
operators to monetize the value of each subscriber transaction while
personalizing the subscriber experience to meet mainstream, niche and
individual market segment requirements. Redknee's revenue generating
solutions provide advanced converged billing, rating, charging and policy for
voice, messaging and new generation data services to over 70 network
operators in over 50 countries. Established in 1999, Redknee Solutions Inc.
(TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee
Inc. and its various subsidiaries. References to Redknee refer to the
combined operations of those entities. For more information, visit
www.redknee.com.
About VivaCell-MTS
VivaCell-MTS is the leading Armenian mobile operator, providing a wide
range of Voice and Data services. Since its launch on 1st July 2005, in a
short period of time VivaCell has managed to build a nationwide network and a
considerable customer base. VivaCell-MTS drives the development and offering
of innovative mobile communications products, services and features in the
Armenian mobile communications market. For more information, visit
www.vivacell.am
Mobile TeleSystems OJSC ("MTS") is the largest mobile phone operator in
Russia and the CIS. Together with its subsidiaries, the Company services over
97.76 million subscribers. The regions of Russia, as well as Armenia,
Belarus, Turkmenistan, Ukraine, Uzbekistan and India, in which MTS and its
associates and subsidiaries are licensed to provide GSM services, have a
total population of more than 230 million. Since June 2000, MTS' Level 3 ADRs
have been listed on the New York Stock Exchange (ticker symbol MBT).
Additional information about MTS can be found at www.mts.ru
For additional information please contact:
Redknee Solutions: Humera Malik, Director of Global Marketing +1-905-625-2102 humera.malik@redknee.com Redknee Solutions: David Charron, Chief Financial Officer +1-905-625-2943 Investor Relations: Investor_relations@redknee.com Media Relations Contact: Rachael Parker Mi liberty +44-(0)20-7751-4444 rparker@miliberty.com
Redknee Solutions: Humera Malik, Director of Global Marketing, +1-905-625-2102, humera.malik at redknee.com; Redknee Solutions: David Charron, Chief Financial Officer, +1-905-625-2943; Investor Relations: Investor_relations at redknee.com; Media Relations Contact: Rachael Parker, Mi liberty, +44-(0)20-7751-4444, rparker at miliberty.com
Tags: Armenia, canada, July 20, Redknee Solutions Inc, Toronto