Redknee Solutions Inc. - Zain Kuwait Launches New Mobile Broadband Services With Redknee

By Redknee Solutions Inc., PRNE
Monday, August 30, 2010

Kuwait's Leading Operator Continues to Drive Data Revenue With Redknee's Data Rating Platform

TORONTO, August 31, 2010 - Redknee (TSX:RKN), a leading provider of business-critical billing and
charging software and solutions for communications service providers, today
announced that it is enabling Zain Kuwait's launch of mobile broadband
services as the nation's largest mobile operator seeks to capture the growing
broadband market in Kuwait. Leveraging Redknee's data rating, charging and
policy platform, NGRC, Zain Kuwait is launching innovative mobile broadband
services whilst effectively managing its broadband resources by tracking
customer usage in real-time and delivering tiered pricing packages.

Zain Kuwait launched its e-GO eeZee services to appeal to the
different needs of the market segments but with the convenience, cost control
and peace of mind of having a prepaid account. Through Zain's 'e-GO eeZee
Standard' and 'e-GO eeZee Super' offerings, Zain Kuwait's mobile broadband
customers have the option to decide on the quality of service they prefer,
depending on their surfing needs, and the flexibility to adjust their
spending needs so that they can contain their expenses or simply recharge
their tariff using Zain's eeZee recharge cards. Most importantly, the popular
promotions are encouraging Kuwaitis to abandon their landline dial-up
connections in favour of mobile broadband connectivity so that they can have
Internet connectivity anywhere, anytime. According to Business Monitor
International, while the total broadband penetration rate currently remains
low at 3.4 per cent, in the past year the number of broadband subscribers
grew by 20.5 per cent and it expects to see strong growth in the next few

Khalid Al Omar, Zain Kuwait's CEO, commented:

"Since the launch of our first 3G connectivity cards in 2006
our data services have gained in popularity with our youth, Arab expatriate
and inbound roaming market segments. By launching new flexible, tiered
pricing plans, we are able to bring the benefits of mobile broadband in a
manner that is attractive to new markets segments, such as the cost-conscious
and light-usage customers, as we continue to concentrate on driving data

Lucas Skoczkowski, Redknee's CEO, commented:

"Redknee continues to support the data growth for Zain by
enabling the delivery of innovative data plans to help increase usage of high
ARPU services and reduce the network complexity associated with service
delivery models. This successful launch further reiterates the value of
Redknee's real-time monetization solutions by driving profitability, growth
and market differentiation for our customers. At Redknee, we continue to
invest in real-time monetization solutions to support the growth of mobile
data and content for wireless subscribers around the world."

Redknee's NGRC is a proven, real-time rating, charging, and
policy management solution for mobile data services. It is based on patented
technology and offers communications service providers the flexibility and
scalability to launch new services and manage bandwidth, while creating new
revenue streams based on diverse pricing options for both prepaid and
postpaid subscribers. NGRC enables operators to rate and charge for all their
data services, including in-demand offerings such as mobile broadband and
mobile TV, helping them to monetize these new services and drive ARPU growth.
It gives service providers the flexibility to charge for these services in
ways that work best for their subscribers, whether prepaid, postpaid, or a
hybrid of both - and based on time or bandwidth consumed. Redknee NGRC offers
service providers a flexible and scalable solution that seamlessly integrates
into existing systems, maximizing the current network infrastructure and
differentiating its services from the competition.

For more information about Redknee and their solutions, please
go to

About Redknee:

Redknee is a leading global provider of innovative communication software
products, solutions and services. Redknee's award-winning solutions enable
operators to monetize the value of each subscriber transaction while
personalizing the subscriber experience to meet mainstream, niche and
individual market segment requirements. Redknee's revenue generating
solutions provide advanced converged billing, rating, charging and policy for
voice, messaging and new generation data services to over 90 network
operators in over 50 countries. Established in 1999, Redknee Solutions Inc.
(TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee
Inc. and its various subsidiaries. References to Redknee refer to the
combined operations of those entities. For more information, visit

About Zain Kuwait

Zain Kuwait is the flagship operation of the Zain Group of Companies, the
leading telecommunications operator across the Middle East providing mobile
voice and data services to over 34.2 million active customers as at 30 June
with a commercial presence in 8 countries. Zain operates in the
following countries: Bahrain, Iraq, Jordan, Kuwait, Saudi Arabia and Sudan.
In Lebanon, the company manages 'mtc-touch' on behalf of the government. In
Morocco, Zain has a stake in Wana Telecom through a joint venture. Zain is
listed on the Kuwait Stock Exchange (stock ticker: ZAIN) with a current
market capitalization exceeding KWD 5 billion (US$17.5 billion) as at August
25, 2010
. In Kuwait, the mobile operation served 1.89 million customers
representing a commanding 46% market share among two other competitors.

For more information, please visit or email:

    Zain Media contacts:
    Zain Investor Relations:

    For additional information please contact:

    Redknee Solutions:
    Humera Malik, Director of Marketing
    and Product Management

    Redknee Solutions:
    David Charron, Chief Financial
    Investor Relations:

Zain Media contacts: info at, Zain Investor Relations: ir at; For additional information please contact: Redknee Solutions: Humera Malik, Director of Marketing and Product Management, +1-905-625-2102, humera.malik at; Redknee Solutions: David Charron, Chief Financial Officer, +1-905-625-2943; Investor Relations: Investor_relations at

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