Rightster and ITN Productions Bring Live Video Coverage of UK Phone Hacking Parliamentary Hearing to a Worldwide Online Audience
By Rightster And Itn Productions, PRNEMonday, July 18, 2011
LONDON, July 19, 2011 -
ITN Productions is partnering with Rightster to bring to a mass
online audience live video coverage of the historic UK
Parliamentary hearing into the on-going News International phone
hacking scandal. On Tuesday 19th July at 2.30pm Rupert
Murdoch, James Murdoch and Rebekah Brooks are due to appear before
the UK Parliament’s Culture, Media and Sports Committee to be
questioned by MPs. Rightster’s video solutions are being used
by ITN Productions to distribute a live stream of the proceedings
to major publisher sites and internet portals including the
Guardian, the Daily Mail, itn
Facebook (via ITN’s page)
The on-going coverage of the phone hacking scandal has gripped
the British population in the last few weeks. The live video stream
of the Parliamentary hearing represents an unprecedented
opportunity for people from both inside and outside the UK to
witness first hand the responses from the main players involved.
Rightster’s Advanced Video Streaming (AVS) team is providing its
extensive expertise in live streaming combined with the innovative
Rightster system for video distribution and rights management ,
enabling ITN Productions to easily and efficiently bring coverage
of the proceedings to a global audience across major publishers
sites.
The event is being enabled as part of Rightster’s ongoing
partnership with ITN Productions to stream live coverage of major
news events to multiple platforms and sites worldwide, including
ITN’s Facebook page.
Rightster’s video system enables content owners and publishers
to bring live coverage of major events to a mass audience across
both traditional media outlets and new media platforms like
Facebook. Content owners can easily and efficiently distribute
content across publisher sites, alerting their network when new
content is available. Publishers can access rights-cleared
premium content, bringing quality coverage of major events to a
global audience in new and innovative ways.
ABOUT RIGHTSTER
Rightster is a B2B system for media rights management, providing
technology solutions and expert advice which simplify the business
of online video. The Rightster system connects content
owners, publishers and advertisers, enabling them to build
audience, accelerate revenues, reduce costs and simplify
operations. Through its Advanced Video Streaming (AVS)
solutions, Rightster focuses on enabling business transactions with
easy to use, powerful software which puts its customers in control
of their video content. Rightster believes in a transparent
partnership model, using free tools and performance based fees
rather than costly and complicated up-front licenses.
Rightster uses a unique ’social web’ model which lets content
companies easily connect and build up their own private networks
via the Rightster, system, facilitating content distribution,
rights transactions, monetisation and media asset management.
Founded in Sept 2010, Rightster is growing rapidly and is
already used by a wide range of clients such as ITN (the UK’s
largest commercial news producer), the British Fashion Council
(owner of London Fashion Week and other fashion events), and
thousands of publisher sites globally.
ABOUT ITN PRODUCTIONS
ITN Productions creates multi-platform content for major global
brands, covering genres such as factual, entertainment, news and
corporate production. Clients that commission award-winning
programmes from ITN Productions include major UK and international
broadcasters such as ITV, the BBC, Channel 4, Channel 5, History
and Discovery, with television commissions including Climbing Great
Buildings on BBC2 and Mud Men on History. Entertainment content
made by ITN Productions includes FYI Daily on ITV2, The Breakfast
Fix on 4Music, The Movie Show on ITV2, and The Showbiz 411 on
YouTube and Twitter, with international programmes including The
Cool Edition on China’s biggest English language channel. ITN
Productions also creates news content for a wide range of clients
such as Yahoo!, MSN, Virgin Media, Telegraph Media Group, The
Independent, Metro, Daily Mail, Daily Express and Daily Star, and
the Illiffe and MNA publishing groups. ITN News is the most viewed
news channel on YouTube. Corporate clients also work with ITN
Productions to create content, including Hodder Education,
Direct.gov and NHS Choices.
Press Contact Rightster: Rebecca Hutson, Communications Manager, Rightster, Phone: +44(0)207-183-4545 / +44(0)7827-850-663 ; Email: rebecca at rightster.com ; Press Contact ITN: Dan Faulks, Head of Press, ITN, Phone: +44(0)20-7430-4825 / +44(0)7554-439100, Email: dan.faulks at itn.co.uk
Tags: July 19, London, Rightster And Itn Productions, United Kingdom
