Smartphones' Share of New Handsets Sales in U.S. Will Double by 2014

By Pyramid Research, PRNE
Wednesday, November 11, 2009

CAMBRIDGE, Massachusetts, November 12 - A dramatic shake-up in the U.S. market for new handset sales will ensue
as smartphones grow to comprise roughly 60 percent of new handsets sold in
the U.S. by 2014, according to the latest forecast data from Pyramid Research
(www.pyr.com), the telecom research arm of the Light Reading Communications
Network (www.lightreading.com).

Pyramid Research's recently released Mobile Handset Forecasts
(www.pyr.com/mhfcst.htm?sc=PR111209_FCMBHN) find that smartphones will
represent 31 percent of new handsets sold in the U.S. in 2009, more than
double from 15 percent two years prior, writes Dan Locke, Senior Analyst at
Pyramid in Why BlackBerry Will Be No. 1 by 2014. "Today, BlackBerry has
nearly 50 percent of the U.S. smartphone market, but when smartphones' share
of new handsets sales double in 2014, we expect Apple's exclusive
relationship with AT&T to have ceased, which could potentially make the
iPhone available to an additional 200 million U.S. wireless customers," Locke
writes. "However, even if competitors, such as Motorola, LG, Samsung, and
Nokia, are able to improve their positioning in this growing segment, we
expect RIM to remain at the forefront of the U.S. market."

Read the full Pyramid Point "Why BlackBerry Will Be No. 1 by 2014
(www.pyramidresearch.com/points/item/091109.htm?sc=PR111209_FCMBHN)."

Our Mobile Handset Forecast products provide a complete picture of
handset sell-through in the 46 markets worldwide, including U.S. and Canada.
It includes five years of historical data and five years of market
projections for metrics such as total handset sales, handset sales by network
technology, new handset sales (by technology, by technology generation, by
feature set), smartphone handset sales, vendor market share, and handset ASP.
Download a forecast template here
(www.pyramidresearch.com/downloads.htm?id=2&sc=PR111209_FCMBHN).

Based on rigorous and time-tested research methodology and data modeling,
Pyramid's Forecast Services stand as the communications industry's most
reliable and robust forecasting tools. Clients have access to 1,200-plus key
market indicators updated quarterly covering the mobile, fixed, and
convergence sectors for nearly 100 countries, including detailed operating
metrics for more than 400 operators worldwide.

Written by Pyramid analysts, Pyramid Points are complimentary online
notes that provide insight into market, business, and regulatory developments
in the global telecoms industry, based on key findings from Pyramid's
renowned forecast services. View all Pyramid Points here
(www.pyr.com/points.htm).

For more information about Pyramid Research's products and services,
please visit www.pyr.com or contact us at info@pyr.com.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries
– a distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research and insightful technology
analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities — from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists — with
integrated events, online, print and business information products. Our 6,500
staff in more than 30 countries are organized into specialist teams that
serve these communities, bringing buyers and sellers together, helping them
to do business and their markets to work effectively and efficiently. For
more information, go to www.unitedbusinessmedia.com.

Contact: Jennifer Baker, Pyramid Research, +1-617-871-1910,
jbaker@pyr.com

Jennifer Baker of Pyramid Research, +1-617-871-1910, jbaker at pyr.com

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