Sonu Niigaam to Make Rare Appearance in UK

LONDON, July 9, 2010 - Legendary playback singer and songwriter Sonu Niigaam has today confirmed
that he will make a rare personal appearance in the UK when he tops the bill
at The Asian Awards at the Grosvenor House Hotel, Park Lane in London on
October 26.

(Photo:
www.newscom.com/cgi-bin/prnh/20100708/398619 )

The variety, emotional range and sheer power of his internationally
acclaimed voice have earned Niigaam a huge global following. A Bollywood
icon, his many songs for movies, as well as his award-winning Indi-Pop albums
and other varied musical collaborations, have put the 36-year-old firmly
among India's most successful and endearing stars.

The Asian Awards, in partnership with Lebara, is a prestigious new global
event saluting achievement and excellence by individuals born in or with
direct family origin from India, Sri Lanka, Pakistan or Bangladesh.
Unusually, members of the public are able to share in the celebration and
tickets are available to buy online at www.theasianwards.com.

"Guests at this prestigious gala ceremony, including international
business and community leaders, Parliamentarians, movie, music and sport
stars, will witness the honouring of outstanding individuals in eleven
categories - including business, philanthropy, cinema, music and sport," said
Caroline Jackson Levy, managing director of UBM Awards. "We are so thrilled
Sonu Niigaam will be leading our entertainment. His pre-eminence as a popular
Indian entertainer demonstrates the high quality of this great and
unforgettable evening."

Winners of The Asian Awards will be selected by independent judges
chaired by Baroness Verma of Leicester, a Government Spokesperson in the
House of Lords. Born in Amritsar in Punjab, India, Lady Verma moved as a
child with her parents to England in 1960. "I am delighted in giving The
Asian Awards my wholehearted support. This remarkable event will recognise
the incredible talent of incredible Asians and I am truly honoured to be
associated with it," said Lady Verma.

Yoganathan Ratheesan, founder and CEO of the headline sponsor Lebara,
said, "We're delighted to be the headline sponsor of The Asian Awards which
recognise what can be achieved with hard work, commitment and determination.
At Lebara we share and promote these important values."

The Asian Awards, a partnership between United Business Media and Indian
businessman Paul Sagoo, supports Save the Children as its official charity
partner.

www.theasianwards.com

Photo:
www.newscom.com/cgi-bin/prnh/20100708/398619

For further information please contact Robert Janes (Stonebyte Consultants, London), Telephone: + 44(0)7974-173-403 Email: robert at stonebyte.co.uk