Sony Ericsson Embraces Social Photosharing Trend With New Facebook Contest

LONDON, December 13, 2010 - Sony Ericsson is offering fans an opportunity to participate in
photosharing through a brand new Facebook contest (
apps.facebook.com/mini_magic/gallery) located on its global Facebook
page. For a chance to win an Xperia(TM) X10 mini pro or Xperia(TM) X10 mini,
fans can simply upload an imaginative, unique or cute image of something mini
to the Sony Ericson Mini Magic app before January 17, 2011.

As the development of mobile technologies continues to grow at a rapid
rate, more and more users are now on the lookout for new and innovative ways
to put their high-quality smartphone cameras to use. As a result, a new trend
has quickly taken shape in the world of social media, with users now
capturing photos from their smartphones and instantly sharing them across
their multiple social networks for all their friends and followers to see.
This has led to a number of new photosharing applications to appear, such as
Instagram, PicPlz and Path, whereby users post images through conversation
feeds much in the same way as they do with Twitter - sharing their images,
activities and locations across their multiple social media networks.

With the launch of Mini Magic, which celebrates the recent success of the
Xperia(TM) X10 mini winning European Mobile Phone of the Year 2010 - 2011,
Sony Ericsson is embracing this recent growth in social photosharing by
encouraging users to capture the most innovative and creative miniature
picture they can find and upload their efforts to the Sony Ericsson Facebook
page. Once an entrant has submitted their image and it has been approved,
users can then share their entries with their Facebook and Twitter followers
to encourage others to upload their own images and vote for their favourites.
Facebook users will be able to visit the online gallery and cast their votes
for the images they like best, with the top twenty images being put forward
into the final. Five lucky winners will win an Xperia(TM) X10 mini pro, with
the five runners-up winning an Xperia(TM) X10 mini.

Additionally, Sony Ericsson is also offering fans with a Facebook account
the opportunity to create their own mini-version of themselves via the Mini
Magic avatar maker (apps.facebook.com/mini_magic/mini_makeover). Users
can create their very own Facebook avatar (
apps.facebook.com/semc_mothership/FBML/MiniMagic) using a huge range
of customised options, including hairstyles, clothing, shoes, and
accessories. Once users have created their mini avatar, the avatar images can
then be posted and shared with friends and followers across multiple social
media networks.

To enter the Sony Ericsson photo contest or to create a Mini Magic
avatar, please visit: www.facebook.com/sonyericsson.

Pete Goold / info@punchcomms.com / +44(0)1858-411-600

Pete Goold / info at punchcomms.com / +44(0)1858-411-600