Strauss Group Published its Corporate Responsibility Report Today

TEL AVIV, Israel, July 1, 2010 - Ofra Strauss, Chairperson of Strauss Group, Gadi Lesin,
President & CEO of Strauss Group and Michael Avner, Chief Legal and Corporate
Responsibility Officer of Strauss Group, presented today Strauss Group's
Corporate Responsibility Report which describes the Group's social, economic
and environmental performance during 2009.

(Photo:
www.newscom.com/cgi-bin/prnh/20080826/317650 )

Ofra Strauss, Chairperson of Strauss Group said today : "We
are proud to present you with the third Social Responsibility Report of
Strauss Group. The importance of this reporting process lies in the fact that
it forces us to measure our economic-social-environmental performance each
year vis a vis our performance in the previous year and the objectives we
have set. This Report reflects our CSR philosophy and is a showcase for our
activities in this area. This year in particular we continued to invest
enormous resources in developing products, advancing communities and
improving environmental quality, with the 'beyond compliance' principle
firmly in mind."

Gadi Lesin, President & CEO of Strauss Group, said today: "Our
CR Report this year is published as the world continues to recover from the
economic crisis, and as such it has underlying significance. In the past year
we came to realize the growing importance of the duty that rests on
corporations to act responsibly and transparently, while further establishing
the trust of all its stakeholders. The professional manner in which we manage
CR makes us a more stable and valued company, and consequently contributes to
our long-term growth as well. I take pride in the fact that even at the
height of a global financial crisis year we remained true to our philosophy
and values, as we came to realize the importance of CR practices and
recognize that a company which invests in this field in times of economic
uncertainty will emerge reinforced for the benefit of its stakeholders.

Our social and environmental responsibility is imprinted in the Group's
DNA, and we will continue to direct resources that will enable us to continue
to be active partners in the communities we operate within, and become a
significant entity that has positive affect on social and environmental
processes in every region of our operation."

Michael Avner, Chief Legal and Corporate Responsibility
Officer of Strauss Group, said today: "The past year has set numerous
challenges for us on various levels, including our conduct as a business in
various CR aspects. During the economic recession we were faced with the goal
of facilitating our company's sustainability and growth, while maintaining
proper transparency and communication practices. When it came to investing in
CR, we chose not to cut budgets, and even increase them in certain cases,
since we realized that the organizations, people and goals whose cause we
serve, needed this investment more than ever. We recognized that further
investment in this field would make us emerge reinforced from the economic
crisis.

The CR Report reflects another level in our dialogue with
various stakeholders. During 2009 we performed diverse activities that
promote this field, particularly the development and assimilation of an
environmental management policy at a global level, expansion of our community
activity with an emphasis placed on employee volunteer work, and further
investment in diversity & inclusion."

    Major activities performed by the Group in the past year:

    - We expanded our ethics assimilation activity and launched a
      Hotline for employees in Israel and in the world

    - We made significant progress in environmental impact by
      launching Sabra's advance green plant in Virginia, setting measurable
      environmental objectives in Strauss Israel and starting projects that
      aim to reduce our ecologic footprint at the Achihud and Nazareth
      plants. In recognition of these activities we won the Environmental
      Quality Minister's Award in Israel.

    - We expanded our social investment, staying focused on
      Diversity & Inclusion which was defined as the corporate "flagship"
      topic for social investment.

    - We continued to invest in advancing health issues, which
      touch on our core activities. Within this framework we developed
      various products that contribute to healthy and balanced life style,
      while further improving the nutritional values of existing products.
      Additionally, we decided to invest in the establishment of Strauss
      Water in order to fulfill our vision of providing safe quality drinking
      water, which proves that even our business development process is
      affected by the corporate responsibility philosophy.

To read the CSR Report, please click on the following link:
www.strauss-group.com/Files/Responsibility%20Report%202009%20-%20Engli
sh/cover.pdf

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

Strauss Group CSR Report 2009 or visit at our website:
www.strauss-group.com/

    For additional information:

    Media Contact

    Osnat Golan
    Corporate Communications Director
    Strauss Group Ltd.
    Tel +972-3-6752281
    Mob +972-52-8288111
    Email: osnat.golan@strauss-group.com
    www.strauss-group.com

    Investors Contact
    Yaffa Cohen-Ifrah
    Director of Investor Relations
    Strauss Group Ltd.
    Tel: +972-3-6752545
    Mob +972-54-5772195
    Email: yaffa.cohen-ifrah@strauss-group.com
    www.strauss-group.com

Photo:
www.newscom.com/cgi-bin/prnh/20080826/317650

Osnat Golan, Corporate Communications Director, Strauss Group Ltd., Tel +972-3-6752281, Mob +972-52-8288111, Email: osnat.golan at strauss-group.com; Investors Contact: Yaffa Cohen-Ifrah, Director of Investor Relations, Strauss Group Ltd., Tel: +972-3-6752545, Mob +972-54-5772195, Email: yaffa.cohen-ifrah at strauss-group.com