'Sustainability Flower' From Nature & More Points Responsible Consumers in the Right Direction

BERLIN, February 2 - In partnership with leading organic companies from around the world, the
international Nature & More Foundation has developed a web based
sustainability navigator aimed at raising consumer awareness of
sustainability. The 'Sustainability Flower' empowers the consumer to make an
informed purchasing decision taking all relevant environmental and ethical
implications into account.

The financial crisis, coupled with global environmental/social problems
and the consumer's growing sense of responsibility, has drastically changed
economic reality. The impact of this extends far beyond the traditional
organic movement. But there is a lack of credible, transparent concepts aimed
at sustainability communication.

These problems are being tackled by the 'Desert Club' - a group of
leading, international companies from the organic sector. Its members include
Aarstiderne (DK), Alnatura (D), Ambootia (India), Blaencamel (UK), Eosta
(NL), Sekem (EG), Lebensbaum (D), Schaette AG (D) and Soil & More (NL). They
have developed a common basis for sustainability measuring and communication,
which is comprehensive and transparent. The principle of the resulting
'Sustainability Flower' is quite simple. In the centre of the navigation
flower the consumer will find the individual producer with his three spheres
of social responsibility: Freedom, Justice and Fairness. The outer leaves
represent his environmental footprint on vital resources, such as soil,
water, plants, air, animals and energy.

The 'Sustainability Flower' was introduced in the market by Eosta at
www.natureandmore.com, where the consumer can obtain information about
various sustainability aspects of each product. Each leaf of the
Sustainability Flower represents a set of performance indicators which are
based on the Global Reporting Initiative (GRI) and monitored by independent
auditors. The performance criteria include quantitative as well as
qualitative specifications. 'The lack of international guidelines is no
reason for us to not communicate,' says Hugo Skoppek, managing director of
the Nature & More Foundation. 'Soil fertility for instance is described
qualitatively, while air is described quantitatively, with the precise
greenhouse gas emissions per kilogramme, based on Full Product Cycle
Assessments, monitored by TUV and published in CO2 equivalents for each
product.

All organic products from Eosta carry a stamp, which includes a specific
code and picture of the producer. By entering the code at
www.natureandmore.com, the consumer can easily access the unique story
of the producer as well as his social and environmental achievements.

'When buying products, more and more consumers pay attention to social
and environmental values, which they may already have supported for a long
time through membership of Greenpeace, WWF or Plan International,' explains
Volkert Engelsman, managing director of Eosta. 'Our aim is to communicate the
commitment and efforts made by individual growers for the environment and
society, so that the consumer can make an informed purchase decision.'

The concept will be introduced at Fruit Logistica in Berlin (3-5 February
2010, Stand Hall 3.2/D-06).

For further information:

www.eosta.com

www.natureandmore.com

EOSTA BV, Mady Hogenboom, PR & Communications, +31(0)6-53506408, mady at eosta.com