Tata Interactive Develops Innovative Orientation Game to Welcome New-Hires at MTS

MUMBAI, India, February 17, 2010 - Global learning solutions leader, Tata Interactive Systems, announces the
rollout of an innovative game-based orientation program for telecom major,
MTS, designed to make a positive first impression on its employees.

Tata Interactive Systems' (TIS) game-based orientation was recently
incorporated by MTS as part of their new-hire induction programs. Originally,
MTS conducted the orientation as instructor-led, classroom trainings. The
program also required the new-hires and senior management to travel to
training venues, thereby increasing the time taken off for training.

TIS was invited on board with the aim of providing an innovative solution
to increase the employees' orientation experience, and create an impactful
first impression of the company. TIS offered MTS its gamut of game-based
orientation programs that could be accessed at any location, reducing the
travel time; provide an immersive environment to learn about the company; and
allow the employees to feel part of an innovative organization.

Chandra Shekhar Ghildiyal, Head - Game-based Learning at TIS explains,
"Our orientation games are generally designed around an adventure or quest
that takes the players through a series of episodes to teach them about the
company. The players learn through puzzles, activities etc., and collect
information 'items' which help them discover more as they move on."

It was critical for MTS to make a positive first impression on new
employees, and it was envisaged that the experience of TIS' game-based
orientation would reinforce the fact that they have joined a progressive and
world-class organization.

Elaborating on the solution, Chandra Shekhar added, "Our proprietary game
engine helps us track the learner's progress at every stage. Most of the
information received by the learners is cross-linked and they must interpret
it or use it in conjunction with other information in order to progress. This
loop of 'Acquisition>Assimilation>Application' of information strengthens the
learning and ensures that the player is involved at all times."

Notes for editors

To subscribe to TIS news: www.tatainteractive.com/rss/rssfeed.xml

About Tata Interactive Systems (TIS)

Tata Interactive Systems (TIS) is the world's leading developer of
learning solutions. TIS' learning solutions are designed to enable
organizational initiatives across industry verticals including Education;
Government and Defence; Telecommunications and ICT; Pharmaceuticals and
Health Care; Banking, Financial Services and Insurance; Airlines,
Transportation, Logistics and Hospitality; Consumer Package Goods; and
Manufacturing, Energy and Construction.

With a team of over 600 multi-disciplinary specialists, TIS creates 3000+
hours of learning content across 160+ concurrent projects every year. TIS'
solutions have proven their effectiveness at more than 60 Fortune 500
companies, leading educational institutions and government departments.

TIS' clients include Barclays Bank; Citibank; HSBC; London Stock
Exchange; BP-Amoco; United Nations; British Telecom; Siemens; Vodafone;
McGraw-Hill; Unilever; British Airways; Emirates; the Royal Mail Group and
the University of Phoenix.

TIS is the only learning solutions organization in the world to be
assessed at Level 5 in both the SEI-CMM and P-CMM frameworks. Its solutions
have won prestigious awards including Brandon Hall, APEX, BETT and BIMA.

Areas of Business

TIS caters for three segments - Corporate, Education and Government. It
offers clients learning solutions including:

    - Web-based Training & Courseware
    - Simulations - to offer immersive learning experiences
    - Electronic Performance Support Systems - to provide on-the-job support
    - Software Solutions
    - Game-based Learning - to enhance learner engagement

The scope of TIS' learning solutions encompasses on-boarding, sales
training, process training, product training, curriculum design, assessments,
soft skills training and technical training.

Location

TIS has development centres in Germany, Switzerland, and India. Its sales
and marketing operations span the US, Canada, the UK, mainland Europe,
Australia, New Zealand, the Middle East and Asia.

For more information log on to www.tatainteractive.com

    Further information from:

    Rajesh R. Jumani
    Chief Marketing Officer
    Tata Interactive Systems
    +91-22-6643-8000
    rajeshj@tatainteractive.com

    PRESS INFORMATION ISSUED BY:

    Tata Interactive Systems
    4th Floor Leela Business Park, Andheri East, Mumbai 400 059, INDIA
    Tel: +91-22-6643-8000; Fax: +91-22-6643 8800; Web:
    www.tatainteractive.com

Further information from: Rajesh R. Jumani, Chief Marketing Officer, Tata Interactive Systems, +91-22-6643-8000, rajeshj at tatainteractive.com; PRESS INFORMATION ISSUED BY: Tata Interactive Systems, 4th Floor Leela Business Park, Andheri East, Mumbai 400 059, INDIA, Tel: +91-22-6643-8000; Fax: +91-22-6643 8800