TED Opens TED2011: The Rediscovery of Wonder

Five-day annual conference features stunning talks from 100+ amazing speakers

LONG BEACH, California, February 28, 2011 - TED, the nonprofit devoted to Ideas Worth Spreading, kicks off its annual
U.S. conference today in Long Beach, California This year's program includes
a range of explorers, storytellers, photographers, scientific pioneers,
visionaries and provocateurs from all parts of the globe — and for the first
time, features sessions guest-curated by innovators Bill Gates and Juan
Enriquez. Themed "The Rediscovery of Wonder," TED2011 will take place
starting today through March 4.

"This year's speakers and performers are diverse, inspiring and, in many
cases, groundbreaking," said TED curator Chris Anderson. "Recent tectonic
events in the world have reminded all of us of how technology, imagination
and courage are helping to shape history. It's the perfect backdrop to a week
spent immersing ourselves in the rediscovery of wonder. We can hardly wait
for the conference — and to start sharing ideas from the conference on
TED.com throughout the coming year."

Speakers at the TED2011 conference include:

    -- The people behind two of the biggest scientific discoveries of the
       past year: Felisa Wolfe-Simon, who found arsenic-based life forms on
       Earth, and physicist Aaron O'Connell, the first person to
       experimentally induce and measure quantum effect in the motion of a
       human-made object
    -- Julie Taymor, director of The Lion King, Frida, Across the Universe,
       and now Spider-man: Turn Off the Dark
    -- Thomas Heatherwick, architect of the headline-stealing Seed Cathedral
       at the Shanghai Expo's UK Pavilion
    -- Founders of the Handspring Puppet Company, who designed the
       magnificently life-like horse puppets that star in the show War Horse
       -- just transferring from London to Broadway
    -- Indra Nooyi, CEO of Pepsi
    -- Wadah Khanfar, head of Al Jazeera
    -- Documentary filmmaker Morgan Spurlock, whose latest film, The Greatest
       Movie Ever Sold, was the first to sell at Sundance
    -- Iconic film critic Roger Ebert, whose battle with cancer has given his
       work a new life
    -- Explorer Sarah Marquis, who's making her way from Siberia to Australia
       on foot
    -- Musicians Bobby McFerrin, Jason Mraz, Antony and the Johnsons, Maya
       Beiser and more...

The TED2011 conference will gather more than 1,350 attendees at the Long
Beach Performing Arts Center to watch more than 50 main-stage talks and
performances from some of the world's leading thinkers across a wide range of
disciplines, as well as another 50 or so short talks, demos and informal TED
U talks. The conference will be streamed live to several thousand people
around the globe, including to events affiliated with independently organized
TEDx events. At the same time, a group of 500 people will gather at the
sold-out TEDActive conference in Palm Springs, California, to exchange ideas,
inspire one another, participate in an engaging onsite program, and
experience a live simulcast of TED2011.

On March 2, the 2011 TED Prize winner, French photographer JR, will
reveal his wish live from the main stage at 5:30pm PST. The entire TED Prize
session will be streamed free over the web; sign up at tedprize.org for more
details. The TED Prize is awarded annually to an exceptional individual who
receives $100,000 and "One Wish to Change the World." Designed to leverage
the TED community's exceptional array of talent and resources, the TED Prize
leads to collaborative initiatives with far-reaching impact. In the same
session, last year's winner, chef and advocate Jamie Oliver, will share his
plan to fulfill the wish he made to create a healthy food movement.

At the conference, TED's award-winning video team will be editing talks
direct from stage to share with the world, through its award-winning TEDTalks
podcast series, which sees up to 1 million page views a day around the world.
Look for TEDTalks from this conference starting next week and throughout the
coming year.

A number of exciting brands and companies have partnered with TED to
share ideas and foster an atmosphere of innovation. This year's partners
include Adobe, Al Jazeera, Allstate Insurance, Autodesk, AT&T, Banco
Santander Brazil, Bing, BlackBerry, Cengage Learning, Delta, DialSmith,
Direct Brands Inc., Walt Disney Imagineering, the Dow Chemical Company,
Datran Media, Jawbone, the Kauffman Foundation, the Knight Foundation, GE,
Genentech, Goldstar, GM & OnStar, Google, Grameen America, Gucci, Grey
Advertising, Hyundai, IDEO, Lincoln, Lynda.com, NewEgg, Nokia, Museum
Authority of Qatar/Mathaf Museum of Arab Art, Pfizer, the Robert Wood Johnson
Foundation Pioneer Portfolio, SyFy Channel, Shell, Sony, Steelcase, Stone
Brewing Co., The V Foundation Wine Celebration, Target, Walmart, ChocoVivo,
Mari's Brownies, Icebreaker, ProFlowers, PR Newswire, Workspring, TCHO, and
Jack Spade.

The complete TED2011 speakers program can be found online here
(conferences.ted.com/TED2011/program/guide.php).

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started
as a four-day conference in California 26 years ago, TED has grown to support
those world-changing ideas with multiple initiatives. At TED, the world's
leading thinkers and doers are asked to give the talk of their lives in 18
minutes. Talks are then made available, free, at TED.com. TED speakers
have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard
Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel
Allende and former UK Prime Minister Gordon Brown. Two major TED events are
held each year: The TED Conference takes place every spring in Long Beach,
California (along with a parallel conference, TEDActive, in Palm Springs),
and TEDGlobal is held each summer in Edinburgh, Scotland.

TED's media initiatives include TED.com, where new TEDTalks are
posted daily; the new TED Conversations, enabling broad conversations among
TED fans; TEDBooks, digital works that elaborate on a single idea digestible
in one sitting; and the Open Translation and the Open Translation Project,
which provides subtitles and interactive transcripts as well as the ability
for any TEDTalk to be translated by volunteers worldwide.

TED has established the annual TED Prize, where exceptional individuals
with a wish to change the world are given the opportunity to put their wishes
into action; TEDx, which offers individuals or groups a way to host local,
self-organized events around the world; and the TED Fellows program, helping
world-changing innovators from around the globe to become part of the TED
community and, with its help, amplify the impact of their remarkable projects
and activities.

Follow TED on Twitter at twitter.com/TEDTalks, or on Facebook at
www.facebook.com/TED. Get live updates from the conference at hashtag
#TED or at blog.ted.com.

Contact: Margaret Sullivan, ted@groupsjr.com, +1-646-519-1350

Margaret Sullivan, ted at groupsjr.com, +1-646-519-1350