TESCO: Kids' Book Club Launch Gets The Nation Reading

CHESHUNT, England, May 13, 2011 - Tesco launches a children's' book club with the help of award-winning
authors Naomi Wood, Anne Fine and Andy Stanton to help parents pick the best
in children's literature.

Parents will be able to get a helping hand when deciding what the kids
should read thanks to a brand new childrens' book club featuring acclaimed
author Naomi Wood.

Naomi - whose debut novel The Godless Boys won the Amazon Rising star
award - also writes kids' literacy books and will pick the best reads for
youngsters aged from two to 12.

Tesco Magazine Kids' Book Club (kidsbookclub.tescomagazine.com/)
will be the only one to offer videos, short stories and extracts from the
latest kids' books to hit the shelves as well as classic kids' stories
online.

The retailer has also commissioned award-winning children's authors Anne
Fine (www.annefine.co.uk/) and Andy Stanton (
www.mrgum.co.uk/author.htm) to write new short stories for the
website.

Comedienne and actress Meera Syal and her husband Sanjeev Bhasker will
bring an exciting exclusive element to the book club as they will read whole
fairy tales and other short stories out.

Naomi will choose three or more books a month and categories will be
divided up into aged two to five, six to eight and nine to 12 years old. She
will produce a children's book club blog (www.mrgum.co.uk/author.htm)
to tell parents about the books she is choosing as well as giving advice on
how to get kids reading more.

Naomi said: "I'm very excited to be the new Editor for the Tesco Magazine
Kids' Book Club. As a writer for adults and children I know what a challenge
it can be to get kids into reading. We want to make parents' jobs easier -
from experts' tips, reader reviews and story-time videos to new work from
Britain's best-loved authors, we'll have kids leaping into bed with their
favourite book in no time."

The site will be actively encouraging children to read books and review
them.

Tesco (www.tesco.com/) magazine marketing manager Claire Hoey
said: "We are absolutely delighted to have joined forces with Naomi Wood for
this very exciting collaboration. Parents are desperate for expert help to
decide which books to choose for their children but often just don't have
time for a long browse with small children in a busy bookshop. The book club
is likely to be hugely influential and will give something back to parents -
lots of stories and video extracts to enjoy together online as well as a
children-friendly site to really draw children into the vast world of books."

The site can be accessed from Thursday 12 May via
kidsbookclub.tescomagazine.com/.

www.tesco.com/corporate

For further information please call the press office on: +44(0)1992-644-645Contact information: Tesco Corporate & Legal Affairs, New Tesco House, Delamare Road, Cheshunt, Herts, EN8 9SL, Telephone: +44(0)1992-644645, Fax: +44(0)1992-644525