The Second Annual Independent Games Festival China is Now Open for Submissions Through Wednesday, September 15

IGF China Finalists to Compete for Up to RMB 20,000 and Awards in Five Categories in Follow up to Successful 2009 Event

SAN FRANCISCO, July 27, 2010 - The Independent Games Festival China (IGF China), which runs in
conjunction with the Game Developers Conference(TM) China (GDC China) is
accepting submissions from the pan-Pacific area now through Wednesday,
September 15. With success from 2009, GDC China will continue to host the
three main elements of IGF China, including the Independent Games Summit,
which provides valuable conference sessions specializing in the challenges of
independent game development, the Independent Games Festival Pavilion, an
onsite exhibition of the very best in local indie games, and the Independent
Games Festival Awards, which honors the tireless efforts and amazing games
from the talented pool of local independent game developers. GDC China
returns to the Shanghai International Convention Center in Shanghai, China
for three days, December 5-7, 2010. For more details and information on IGF
China please visit www.gdcchina.com/events/igf.html.

The 2010 IGF Main Competition will give out awards in five categories,
including Best Game, Mobile Best Game, Excellence in Audio, Excellence in
Technology, and Excellence in Visual Arts. Finalists in all categories will
receive VIP and expo passes to attend GDC China and the IGF awards ceremony
on December 5, 2010. All finalists will compete for up to RMB 20,000. The
winners of the IGF China awards will be decided upon by the esteemed panel of
IGF China Jury members which includes: Kevin Li (CEO, TipCat Interactive),
Monte Singman (Main Coordinator, IGDA Shanghai Chapter), Xubo Yang (Director
of Digital Art Lab and Assistant Professor, Shanghai Jiaotong University's
School of Software), and Jury Chairman, Simon Carless (Chairman Emeritus
(IGF) and Global Brand Director of Game Developer Magazine & Gamasutra.com).

Returning to GDC China after its successful inaugural year, the 2010 IGF
China looks to replicate the success of the 2009 event, which saw more than
200 entries for the Main Competition and the Student Competition, including
entries from China, Hong Kong, Taiwan, the Philippines, Israel, Japan,
Singapore, Pakistan, Australia, South Korea, India and more. Winners from
last year include titles like acclaimed Best Game winner Captain Forever
(Farbs - Australia), Donovo (Magic Day Studio - China) for Excellence in Art
Direction, HurricaneX2 (You Yun Tech - China) for Technical Excellence and
Armor Valley (Protege Production - Singapore) for Excellence in Audio.

    Key dates for IGF China include:

    - July 7th, 2010 - Submissions are Open
    - September 15th, 2010, - Submission Deadline
    - October 25th, 2010 - Finalist Announced
    - December 5th-7th, 2010 - Game Developers Conference(TM) China 2010
    - December 5th, 2010 - Independent Games Summit at GDC China
    - December 5th, 2010 - IGF China Awards Ceremony (Winners Announced!)
    - December 5th-6th, 2010 - IGF China Pavilion at GDC China

"We're proud to have IGF China as an integral part of the 2010 GDC China
event. IGF China 2010 further broadens the scope of games, not just in
geography, but in new and exciting game play ideas as well," said IGF
chairman Simon Carless. "The world of gaming, and independent games in
particular, has benefitted immeasurably from the influence of a diverse set
of voices and perspectives, IGF China provides the perfect showcase for an
emerging group of developers."

For more information on the submission guidelines for IGF China and the
2010 GDC China conference, please visit www.gdcchina.com.

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    Contact:  Ben Veechai
              UBM TechWeb Game Network
              Ben.veechai@ubm.com
              +1-415-947-6280

              Sibel Sunar
              fortyseven communications
              sibel@fortyseven.com
              +1-323-658-1200

Ben Veechai of UBM TechWeb Game Network, +1-415-947-6280, Ben.veechai at ubm.com; or Sibel Sunar of fortyseven communications, +1-323-658-1200, sibel at fortyseven.com, for UBM TechWeb Game Network