TripAdvisor Provides Tourist Boards With Exclusive Tourism Page Sponsorships

Highly Targeted Advertising Opportunity Includes Ability to Highlight Key Branded Messaging, Direct Links, Multi-Media Integration and Local Events Calendar

LONDON, April 14, 2010 - TripAdvisor(R), the world's most popular and largest travel community,
today announced its new Tourist Board sponsorship of the Tourism Pages. The
sponsorship provides an opportunity for Tourist Boards to incorporate highly
targeted banner advertising, photos and videos, direct links to their own
website, brochure links, promotional messaging for deals and announcements,
an events calendar, and a visitors' centre placement within the destination
map. All of these unique placements will be incorporated into the Tourism
Pages on TripAdvisor.

Participating Tourist Boards will also be able to regularly update their
advertising and content modules on their pages. Using a private login,
sponsors will be able to keep up to five promotional links of their choice
current, as well as their local events calendar, and seasonal photos and
videos.

Alongside the unbiased reviews and opinions posted by more than 32
million unique monthly visitors on TripAdvisor, this highly targeted,
relevant, and integrated advertising allows Tourist Boards to best reach an
engaged and passionate travel audience while they actively consider traveling
to their destination.

The first live example can be viewed at:
www.tripadvisor.com/Tourism-g60956-San_Antonio_Texas-Vacations.html.

"TripAdvisor is a powerful vehicle to get San Antonio's diverse vacation
offerings and discounts in front of targeted and value-minded travelers who
are in the planning mindset," said Scott White, executive director of the San
Antonio CVB.

With a Tourism Page Sponsorship, Tourist Boards can now have a brand
presence on TripAdvisor for an entire year at a fixed cost, with introductory
pricing for early adopters and tiered pricing based on page traffic levels.
Interested Tourist Boards should e-mail dmosponsorship@tripadvisor.com for
more information.

"Given the successful launch of the TripAdvisor Business Listings
subscription advertising for hotels, we expect that Tourist Boards will be
equally as enthusiastic about reaching travellers in this new and integrated
way," said Martin Verdon-Roe, Sales Director, TripAdvisor Europe. "Travellers
will now be able to see valuable destination content including regularly
updated events information - from Tourist Boards who know their destinations
best."

For further information please contact: Emma O'Boyle, TripAdvisor, +44(0)20-3320-3210 / +44(0)777-926-2423, eoboyle at tripadvisor.com