RAD Unveils Price-Busting Carrier Ethernet NTU for SLA-Enabled EPL/EVPL Ethernet Services

By Rad Data Communications Ltd., PRNE
Tuesday, November 23, 2010

Feature-Rich ETX -203A Intelligent Demarcation Device Built Around Company's Newly Developed Carrier Ethernet ASIC Providing All of RADs EtherAccess Benefits at an Extremely Low Price

HONG KONG, November 25, 2010 - At Carrier Ethernet World APAC in Hong Kong, RAD Data Communications will
be exhibiting for the first time in Asia its feature-rich Carrier Ethernet
NTU for MEF-certified SLA-enabled Ethernet services.

The ETX-203A is based on the company's newly developed EtherAccess(TM)
Carrier Ethernet ASIC, which enabled setting the products price at $400 for
high-volume orders. The ETX-203A supports a licensing based, pay-as-you-grow
model. This means service providers can minimize CapEx during initial
deployment and upgrade key service parameters as their customers'
requirements change.

Lowers the CapEx Barrier

We are able to slash the investment carriers must make to launch new
profitable Layer 2 VPNs with a very powerful Carrier Ethernet service
delivery demarcation device by having developed in-house our own feature-rich
EtherAccess Carrier Ethernet ASIC, explains Amir Karo, VP Marketing at RAD
Data Communications. The new ETX-203A will dramatically lower the CapEx
barrier to mass deployment of differentiated MEF-certified EPL and EVPL
services for many operators that had considered offering premium business
Ethernet services with SLAs but had balked because of the relatively higher
cost of deploying intelligent CPEs.

Business Services Game Changer

This type of Carrier Ethernet demarcation device (tracked in Infonetics'
Ethernet Access Devices or EADs category) has the potential to be a game
changer in the competitive business services market segment. The cost point
looks to be about half of what we've seen in the best high volume EAD
contracts this year, states Michael Howard of Infonetics Research. It has a
full feature set, too, so we believe service providers will want to take a

The ETX-203A intelligent demarcation device supports MEF-9 and MEF-14
certified services for EPL and EVPL. It enables service providers to sell
excess bandwidth and increase the top line while decreasing OpEx by using its
15 tools for OpEx reduction and SLA management. RADs EtherAccess Carrier
Ethernet ASIC has powerful hierarchical traffic shaping and policing tools
per EVC.cos, a complete standards-based hardware-embedded Ethernet OAM suite
for wire speed and highly accurate end-to-end performance monitoring
capabilities. Other functionality includes a RFC-2544 test generation engine
for efficient throughput measurement, always-on Layer 1, 2 and 3 diagnostic
loopbacks to ensure rapid service troubleshooting as well as uplink
resiliency and EVC path protection per ITU-T G.8031.

RAD will exhibit at Carrier Ethernet World APAC at Stand 7 from
December 1-3.

About RAD

Founded in 1981, privately-owned RAD Data Communications has achieved
international recognition as a major manufacturer of high quality access and
backhaul equipment for data communications and telecommunications
applications. These solutions serve the data and voice access requirements of
service providers, carriers, and enterprise networks. The company's installed
base exceeds 11,000,000 units and includes more than 150 carriers and
operators around the world, including AT&T, China Mobile, Deutsche Telekom,
France Telecom, Hutchison, Orange, Telekom Austria, TeliaSonera, Telstra,
T-Mobile, and Verizon. RAD is an active participant in industry organizations
such as the IETF, Broadband Forum, ITU, and MEF. Its customers are supported
by 29 offices and more than 300 channel partners in 165 countries.

RAD Data Communications site: www.rad.com

    Bob Eliaz, RAD Data Communications

Bob Eliaz, RAD Data Communications, +972-3-6458134, bob at rad.com

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