3UK Navigates Massive Growth in Mobile Internet With OneVu(TM) From Velocent

By Velocent, PRNE
Wednesday, February 10, 2010

NAPERVILLE, Illinois, February 11 - The UK's market leader in Mobile Broadband (MBB), 3UK, has been one of
the first mobile network operators to experience the huge growth in MBB
traffic and the effect this can have on networks.

After spending more than a year searching for the best network traffic
monitoring system, MBB data network pioneers 3UK selected OneVu from
Velocent.

OneVu, which is now operational on 3UK's network, is a new system that
monitors the performance of every packet, of every context, for every
subscriber, providing end-to-end customer experience visibility from the
perspective of the consumer.

The system processes the equivalent of more than 1,000 DVD's worth of
data on its network every hour, enabling quicker, more precise and more
accurate operational performance analysis.

3UK Customer Support utilizes OneVu to resolve service quality queries
faster, increasing customer satisfaction while reducing operating expenses.
Network Operations also use OneVu to proactively resolve mobile network
issues by isolating the worst cell site paths prioritized by those that
produce the most problems for 3UK customers.

OneVu is providing 3UK with the business intelligence it needs to
maintain its position as the UK's MBB leader and take advantage of the
monstrous growth in mobile Internet use.

3UK has seen first hand all the challenges many mobile operators are now
starting to experience, and now has a monitoring system to identify and
isolate performance issues.

Fortunately 3UK realized from an early stage that it needed greater
visibility of its customers' experience and of how its network was performing
for data services.

Using OneVu means 3UK's monitoring capabilities are now way ahead of the
competition and gives it a distinct edge over the other operators in the UK
market.

"OneVu is unique from any other monitoring system," said Bruce Peterson,
Velocent Founder and CEO, "because it actually utilizes the behaviours of
customer's own packets traversing through the network to measure peak
throughput, mobile network congestion, and latency that affect customer
experience. No other monitoring system has a state based engine that
correlates and calibrates the signalling packets and user plane packets of
every session to provide true customer experience visibility."

Graham Baxter, 3UK's CTO, said: "3 had the advantage of not spending tens
of millions of pounds on old legacy call trace based monitoring systems that
worked well for voice but fall down for MBB data networks.

"OneVu provides true user experience, network-wide, end-to-end indicators
that make the difference in effectively and efficiently monitoring our MBB
network at a fraction of the cost."

Mr. Peterson added: "We are extremely pleased to have 3UK as our
lighthouse account. The insight and operational benefits 3UK has brought to
the project has made OneVu a world class product and we will always
appreciate the guidance 3UK has provided."

OneVu not only provides accessibility and retainability indicators
provided by the old call trace systems, but also important user plane based
integrity indicators such as per-second peak throughput, congestion event
isolation and mobile network latency, to provide true customer experience
visibility.

"OneVu provides the breadth of full network-wide visibility of all
subscribers and all contexts for all service delivery components," said Phil
Sheppard
, Director of Technical Solutions at 3UK, "and the depth of every
cell path, device, subscriber, network element and APN to provide full
visibility."

OneVu is being utilized by Customer Support (contact centre and
operations teams) to provide visibility to every component of every context
to assist in problem determination. Customer Support utilizes dashboards that
highlight any exceptions including GGSN accessibility cause codes, SIM card
replacements, device changes, throughput or latency issues, and dropped
sessions. Utilizing OneVu, 3UK customer support is increasing first call
resolution while reducing trouble tickets open to operations engineers for
problem resolution.

"Network operations utilizes OneVu," said Sheppard, "to analyze the
equivalent of over a thousand DVDs of data an hour flowing through our
network and isolate worst cell paths based on throughput, congestion, and
latency indicators. This has already been used to identify operational faults
that were otherwise undetectable. We will also use this data to prioritize
our Opex and Capex spend to improve customer experience."

For additional information on how OneVu can help you navigate the mobile
Internet surge contact Velocent at +1-630-799-3800, email sales@velocent.com
or visit www.velocent.com.

About 3UK: 3UK is a communications company focused on bringing the
benefits of the Internet to consumer mobile communications. 3UK gives
customers the widest choice of ways to stay connected. To do this 3UK is
building the UK's best high-speed mobile broadband network. 3UK is a member
of the HWL group of 3G companies, which include 3G operations in Australia,
Austria, Denmark, Hong Kong, Ireland, Italy, Macau and Sweden.

About Velocent Systems: Velocent is a software company that provides
monitoring systems to improve mobile broadband operator customer experience
while reducing Opex and Capex. We provide end-to-end visibility of subscriber
experience and their path through the network. We've developed a new packet
processing based engine that correlates and calibrates every signalling
message and user plane packet to provide true user plane visibility. Velocent
is headquartered in Naperville, Illinois, USA with offices in Amsterdam,
London, Milan and Singapore.

Julien Vernhiet, Vice President - EMEA of Velocent Systems, +31-6-5240-8503, jvernhiet at velocent.com

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :