A Game-Changer for International Assignees

NEW YORK, October 11, 2011 -

- Everyone agrees that cultural preparation is crucial to a successful international assignment, but there have been realistic barriers…until now. Today, there’s no excuse for missing that all-important cultural training.

RW3 CultureWizard, a leader in the e-Learning and cultural training arena, announced today the formation of a new division called CulturalTraining.com (culturaltraining.com). It provides online country-specific information to expats and their families which prepares them to live and work effectively in a foreign culture.

For the first time, international assignees and candidates for assignment are able to take an online course where they can learn critical information about destination countries and gain business skills they need to be successful. The courses are comprehensive and self-directed. Interactive multimedia enable individuals to receive the critical preparation that until now has been too time consuming and too expensive for everyone to take advantage of.

“All the research in the field indicates that failure to properly understand the cultural issues of working with people from a different country is the greatest contributor to expat assignment failure,” says Michael Schell, CEO of CulturalTraining.com. “This impacts the company’s cost and the expatriate’s career, to say nothing of the family’s well being.”

Cultural training has been a recognized way to prepare people for international assignment for years, but the problem has been that it was expensive and required a significant time commitment during a period of heightened activity for the transferee. It was often conducted at a place convenient for the organization, not necessarily the best for the transferee.

CulturalTraining.com overcomes those challenges. It is a cost-effective resource and remains available to the individual throughout their time abroad. It is a game-changer for international assignees.

“No one questions the importance of cultural training for expatriates and their families,” says Charlene Solomon, President of CulturalTraining.com. “The problem has always been time, cost and schedule. With this new product, we’ve brought quality country-specific cultural training into the digital age of information sharing.”

For more information, please contact Charlene.solomon@rw-3.com or call +1-212-691-8900

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