Accertify Is Selected by The Carphone Warehouse for Online Fraud Prevention

By Accertify, PRNE
Tuesday, June 22, 2010

Major U.K. mobile phone retailer implements Interceptas platform highlighting global need for enterprise-wide fraud prevention tools

CHICAGO, June 23, 2010 - Accertify(R), the leading provider of transaction risk screening
services, announced today that it has signed an agreement with a major retail
industry customer in the U.K. The Carphone Warehouse, the UK's largest
independent mobile phone retailer, will utilize Accertify's industry-leading
Interceptas(R) platform as the foundation for its enterprise-wide fraud
prevention strategies.

Carphone Warehouse Group plc is in a joint venture with Best Buy Europe
Group and has a significant interest in Virgin Mobile France.

"The Interceptas platform is the best fraud prevention system I have ever
seen," said Phil Mead, head of Fraud and Loss Prevention at The Carphone
Warehouse. "Accertify has a clear understanding of the issues in the market
and has been proactive in developing integrated key modules missing in other
solutions I've evaluated or used in the past. Interceptas is the only system
we've found that doesn't require us to deploy a patchwork of other tools and
processes to fill in gaps. We are confident Interceptas(R) can efficiently
manage all the fraud related risks we face whilst not impacting on genuine

"We were impressed with Accertify's holistic understanding of the
business and its superior track record in helping online retailers combat
payment fraud," Mead said "Its Interceptas platform was designed from the
merchant's perspective to give users the control, customization and
comprehensive feature set they need to stay a step ahead of fraudsters."

Globally, Accertify protects a rapidly growing number of market leaders
and blue-chip companies in the retail, travel, electronics, social
networking, digital download, event ticketing, online gaming, money transfer
and other industries. Accertify clients have documented reductions of 70
percent or more in their fraud rates in a matter of a few months, along with
dramatic declines in fraud-related labour requirements and improvements in
online customer service.

"Card-not-present fraud is a growing cost for merchants in Europe. We're
excited to offer a more advanced alternative to the limited solutions offered
by payment processors and we're gratified by the response Accertify has
received in the U.K. since our expansion there earlier this year," said Andy
, European Director of Professional Services for Accertify.

About CPW

Founded by Charles Dunstone in 1989, The Carphone Warehouse (CPW) is
Europe's largest independent retailer of mobile phones and related services,
with over 2,400 stores across nine countries. Our proposition is to offer
customers impartial advice across the widest range of handsets, networks and
tariffs in the market.

In addition CPW sells a range of products and services including
accessories, laptops, insurance and technology services. As a multi channel
retailer customers interact with us through retail stores, direct sales and
our online channels. We trade as The Carphone Warehouse in the U.K. and
Ireland, and as Phone House in our other European markets (Belgium, France,
Germany, the Netherlands, Portugal, Spain and Sweden). As in the UK, The
Phone House operates through a range of stores, websites and call centers,
replicating the UK experience adapting to the local markets.

In 2008, The Carphone Warehouse Group Plc and Best Buy Inc. agreed to
form a new venture to accelerate their growth by capitalising on the European
consumer's evolving appetite for consumer electronics. The assets of the
newly formed company will comprise The Carphone Warehouse's retail business
and The Carphone Warehouse's share of its existing relationships with CPW.

About Accertify(R)

Accertify Inc. is a leader in providing e-commerce companies with
software, tools and strategies for preventing online fraud and mitigating
enterprise-wide risks. Our Interceptas(R) platform integrates every component
of fraud prevention, applies state-of-the-art automation to each step in
process and offers advanced capabilities for managing fraud data. Built with
a merchant's perspective, Interceptas delivers unparalleled flexibility in
preventing various types of criminal behavior, including fraud related to
card-not-present purchases, online scams and policy abuse, merchandise
returns and exchanges and other data management challenges. Accertify is
committed to providing online companies with the most cost-effective solution
to fraud available. For more information, visit

Neil Caldwell - UK, +447940-429559, or Carol Jouzaitis - US, +1-312-342-7304, both for Accertify

will not be displayed