Acetrax: Sherlock Holmes the Most Popular Movie on Connected TVs

By Acetrax, PRNE
Sunday, December 12, 2010

Movies on Demand Direct to your TV from Acetrax

LONDON, December 13, 2010 - Acetrax, the only premium movie retailer on connected TVs from
Samsung, LG and Panasonic, has revealed the most popular films streamed
through its service, including Sherlock Holmes, Clash Of The Titans and Harry

(Logo: )

Acetrax sets itself apart from other movie services direct to TV
(Sky, Virgin, Apple TV) by not requiring anything but a 'smart' TV and a
standard broadband connection. It's a pay-as-you-go service that allows
customers to either rent (*24 or *48hrs) or buy (permanent ownership) films,
in which there is also no need to commit to a service for a period of time,
unlike other services like LoveFilm. All new releases from the major studios
signed up to Acetrax are received in the same window as physical DVD ('Buy')
and Rental ('Rent') window.

The Acetrax Movies App allows users to conveniently register directly on
their TVs and instantly playback purchased movies with credit top-up through
Paypal synched on As well as instant playback on TV,
users can receive a copy for their laptop as well as three other **Acetrax
Ready devices (such as new connected Blu-ray players in 2011). Every new user
who registers will receive a free blockbuster movie to try out the service.

Acetrax is shipped with all new 'smart' TVs from Samsung,
Panasonic and LG (50% of all new TVs sold in Europe). From Samsung's own
research, connected TVs will be in ***47m European households by 2014. The
number of 'activated' TVs is also increasing and Samsung estimates ***40% of
its connected TVs in the market are now activated. The complimentary
blockbuster movie offered by Acetrax on first registration is being used by
the manufacturers to help increase this number.

Key Acetrax user facts:

Purchases: 78.5% ('Rent') Vs 21.5% ('Buy').

Most popular day of the week: Saturday followed by Sunday.

Top 3 movies in Europe: 1. Prince Of Persia: The Sands of Time (Disney),
2. Clash Of The Titans (Warner Bros) and 3. Up In The Air (Paramount).

Top 3 movies in UK: 1. Sherlock Holmes (Warner Bros), 2. Clash of
the Titans (Warner Bros), 3. The Blind Side (Warner Bros)

Most popular franchise: Harry Potter (Warner Bros)

Top 3 genres (Europe): 1. Romance, 2. Thriller, 3. Comedy.

Top 3 genres (UK): 1. Thriller, 2. Comedy 3. Romance.

"Streaming new release Hollywood movies direct to TVs is the future.
Acetrax is now able to give back unique information to the studios in a way
that was never possible through DVD physical sales," - Leslie Golding, CMO,

Notes to editors

*Acetrax Compatible TVs from Samsung, Panasonic and LG:

** S.H. Shin, President and CEO of Samsung Europe
(18.10.2010 at Samsung Developers Conference, London).

***viewing periods vary based on rights granted by applicable
content providers.

The cost of renting a movie ranges from GBP1.99 to GBP3.49 with
special offers at GBP1.45. To buy a movie with no expiry date costs from
GBP4.99 to GBP10.99. TV series' cost GBP1.99 per episode or GBP14.99 for a

About Acetrax

Acetrax is a multi-territory digital movie retailer live in 7 European
countries (UK Ireland, Germany, Italy, France, Austria and Switzerland),
empowering premium brands to offer bespoke premium movie services to their
customers. The company is headquartered in Zurich, Switzerland. It offers
consumers digital content to rent or buy for TV, PC and mobile devices from a
choice of over 2,000 films, TV series and music concerts. Acetrax has
relationships with major Hollywood Studios including Paramount Pictures,
Warner Bros, Sony Pictures, Universal Pictures, as well as Momentum, Diva,
Constantin, MK2, Film Is Now and music companies Eagle Rock and Charly Films.
In addition to its own movie service, it also provides customer-specific
solutions for telecom and cable providers and runs
More info at

A picture/s accompanying this release is available through the PA
Photowire. It can be downloaded from or
viewed at or

     Contact: Leslie Golding


Contact: Leslie Golding, Acetrax, +44(0)208-202-1071, Email: leslie.golding at

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