Allot Launches CellWise: Groundbreaking Mobile Broadband Traffic Management

By Allot Communications Ltd., PRNE
Monday, March 15, 2010

CellWise Alleviates Cell Backhaul Congestion and Increases User Experience by Applying Policy Control on a per Cell Basis

BOSTON, Massachusetts, March 16, 2010 - Allot Communications Ltd. (www.allot.com/) (NASDAQ: ALLT), a
leader in IP service optimization and revenue generation solutions based on
Dynamic Actionable Recognition Technology (DART) (
www.allot.com/Dynamic_Actionable_Recognition_Technology.html),
announced today the launch of Allot CellWise (
www.allot.com/Cell_Wise.html#products), an innovative network service
that is designed to enable mobile broadband operators to manage traffic down
to the individual cell and alleviate backhaul congestion in real time by
providing intelligence about their network at the cell level. CellWise is
intended to manage costs and reduce customer churn by providing the operator
with precise network knowledge and control, and contribute to the overall
user experience by ensuring fair use per cell. CellWise is offered as an
integrated service with Allot's intelligent policy control and charging
solution included in the Allot Service Gateway (
www.allot.com/Service_Gateway_Sigma.html) platform.

"Cell congestion has traditionally been solved through heavy operator
investment in the backhaul," explains Andrei Elefant, Allot Communication's
Vice President of Product Management and Marketing. "Intelligent cell traffic
management from a centralized location is both a cost effective and time
efficient solution that enables operators to truly alleviate congestion on a
point by point basis."

CellWise, which works in conjunction with Allot's Subscriber and
Application awareness is part of Allot's multi-layered approach to
intelligent policy control and traffic management which together enable the
operator to decide exactly how the network's resources will be allocated.
CellWise continuously maps subscribers to cells in real time. Using dynamic
policy enforcement rules, the operator can define rules that will be enforced
when congestion occurs on a particular cell.

Allot Service Gateway Sigma (SG-Sigma) has 60Gbps of throughput and is
the only DPI-based Service Gateway platform designed to meet current and
future service provider requirements. It facilitates the fast and easy
introduction of new value-added network and subscriber services
(www.allot.com/Service_Protector.html), including TierManager, Quota
Manager, NetPolicy Provisioner MediaSwift, WebSafe and ServiceProtector -
services designed to reduce network TCO, increase ARPU and enhance the user
experience.

Allot CellWise is currently commercially available.

About Allot Communications

Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of
intelligent IP service optimization solutions for fixed and mobile broadband
operators and large enterprises. Allot's rich portfolio of solutions
leverages dynamic actionable recognition technology (DART) to transform
broadband pipes into smart networks that can rapidly and efficiently deploy
value added Internet services. Allot's scalable, carrier-grade solutions
provide the visibility, topology awareness, security, application control and
subscriber management that are vital to managing Internet service delivery,
enhancing user experience, containing operating costs, and maximizing revenue
in broadband networks.

Safe Harbor Statement

Information provided in this press release may contain
statements relating to current expectations, estimates, forecasts and
projections about future events that are "forward-looking statements" as
defined in the Private Securities Litigation Reform Act of 1995. These
forward-looking statements generally relate to the company's plans,
objectives and expectations for future operations, including the market
demand for Allot CellWise, expected performance characteristics of the
CellWise and its ability to enable mobile broadband operators to manage
traffic down to the individual cell and alleviate backhaul congestion in real
time by providing intelligence about their network at the cell level; and to
manage costs and reduce customer churn by providing the operator with precise
network knowledge and control, and contribute to the overall user experience
by ensuring fair use per cell. These forward-looking statements are based
upon management's current estimates and projections of future results or
trends. Actual future results may differ materially from those projected as a
result of certain risks and uncertainties. These factors include, but are not
limited to: changes in general economic and business conditions and,
specifically, a decline in demand for the company's products; the company's
inability to develop and introduce new technologies, products and
applications; loss of market; and other factors discussed under the heading
"Risk Factors" in the company's annual report on Form 20-F filed with the
Securities and Exchange Commission. These forward-looking statements are made
only as of the date hereof, and the company undertakes no obligation to
update or revise the forward-looking statements, whether as a result of new
information, future events or otherwise.

    Allot Communications Contacts:

    Jonathon Gordon
    Director of Marketing
    Allot Communications
    Tel: +972-9-7628423
    jgordon@allot.com

    PR Contact
    Danielle Matthews
    Calysto Communications
    Tel: +-1404-266-2060 x27
    dmatthews@calysto.com

Allot Communications Contacts: Jonathon Gordon: Director of Marketing, Allot Communications, Tel: +972-9-7628423, jgordon at allot.com; PR Contact: Danielle Matthews, Calysto Communications, Tel: +-1404-266-2060 x27, dmatthews at calysto.com

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