Assist America Announces Formation of Assist America Middle East

PRINCETON, New Jersey, June 29, 2010 - Assist America announced today the formation of Assist America Middle
East and North Africa (AAME), to be headquartered in Beirut, Lebanon. AAME
will serve as the exclusive marketing arm for Assist America in the Middle
East and North Africa. The company's focus is to expand Assist America's
global emergency services in the region through partnerships with insurers
and group benefit plans. Assist America's family of companies already serve
as the area's premier provider of travel assistance, having established
successful relationships with prestigious insurers in Saudi Arabia, the
United Arab Emirates, Kuwait, Bahrain, Qatar, Lebanon and Turkey.

Assist America Middle East will be operated by its Chairman and General
Manager, Munzer H. Wehbe, who has been a recognizable presence in insurance
in the Middle East for more than fifty years.

"We have the great fortune of enjoying thriving business partnerships
with some of the top insurers in the Middle East, allowing us to protect
millions of members with the most robust global emergency services program
available," said George W. Howard, III, President and Chief Executive Officer
of Assist America in the U.S. "Assist America Middle East represents our
ongoing commitment to servicing our existing clients in the region, as well
as developing new strategic opportunities. We are very enthusiastic about the
possibilities for the future, and for the opportunity to partner with the
Wehbe insurance organization."

Assist America supports members with an array of resources, including
emergency medical evacuation, medical repatriation, hospital admission
guarantee, doctor referrals, care of dependent children and much more, when
they travel. The company prides itself on the advantages of its service
offering over other assistance providers. These include having no
restrictions for pre-existing conditions, sports or geographic risk, and for
providing services without financial caps, usage limits or charge-backs.

Founded in 1990, Assist America, Inc. is the world's largest provider of
global emergency assistance in partnership with employee benefit plans. Its
worldwide network of professionals responds quickly to any eligible member
who becomes medically compromised while traveling away from home. From simple
doctor referrals to complex intercontinental evacuations and more, Assist
America saves lives every day. The company, headquartered in Princeton, New
Jersey, serves more than 27 million members and over 300,000 enterprises
through programs from the world's most prominent group benefit providers. For
more information about Assist America, visit www.assistamerica.com.

Mary Conti, Director of Corporate Communication, +1-609-921-0868, mconti at assistamerica.com