British Gas Launches Generation Green Programme for Schools

LONDON, August 20, 2010 - British Gas has re-launched its "Generation Green" initiative to promote
sustainability to children in schools.

The energy provider aims to drive the green agenda by targeting children
in the classroom with what it calls a "web based education and loyalty
programme".

British Gas says the new integrated scheme will make it easier to reward
teachers for promoting sustainability issues in their classrooms.

Generation Green will include curriculum compliant lesson plans and
teaching resources and an educational "Eco Club" giving children the
opportunity to compete and play games against each other.

There will be a national quiz about green issues that will invite primary
school children to compete against each other online, leading to a live
finale.

The programme will be underpinned by a loyalty scheme that will see
schools earn points for engaging in green activities that they will be able
to redeem against sustainable products.

The digital activity and loyalty programme have been developed by Crayon.

Katie Alloway, programme manager for Generation Green, says: "Generation
Green is extremely important to British Gas and we're confident that this
engaging, educational and interactive experience will make it easy and
rewarding for teachers to teach and promote green living in the classroom,
school and local community."

Schools can sign up to Generation Green online at
www.generationgreen.co.uk where they can also download new resources
and lesson plans.

British Gas are the country's leading energy
(www.britishgas.co.uk/products-and-services/energy.html)
supplier; offering energy monitor
(www.britishgas.co.uk/energysmart-help.html)
products and energy saving (
www.britishgas.co.uk/energy-efficiency/top-energy-saving-tips.html)
schemes for all.

For more information please contact: Matt Beasley or Elliott Grady in
the British Gas press office: +44(0)800-107-7015 - for further information
please visit www.britishgasnewsroom.co.uk

Matt Beasley or Elliott Grady in the British Gas press office: +44(0)800-107-7015 - for further information please visit www.britishgasnewsroom.co.uk