Call for Submissions From for The Older People in the Media Awards - Only one Month to Close of Entries!

LONDON, June 1, 2010 - Barchester Healthcare, the national care provider for older people, and
Counsel and Care, the national charity working with older people, their
families and carers to get the best care and support, are calling for
journalists to submit their work in a competition looking for positive
examples of media coverage relating to older people and their care and
support.

The Older People in the Media Awards 2010 will recognise individuals
and/or organisations for positively portraying older people, their carers,
and the contributions that older people make. Entrants will be able to
nominate in seven categories with an overall winner then chosen for an eighth
award.

Mike Parsons, Chief Executive of Barchester Healthcare said:

"We are sponsoring these awards to highlight the positive contribution
made by journalists when reporting fairly on issues affecting older people.
We hope to encourage journalists, broadcasters, producers, editors and anyone
else in the media to think about older people, who are often marginalised by
mainstream media"

Stephen Burke, Chief Executive of Counsel and Care, said:

"We are delighted to be working in partnership with Barchester Healthcare
this year to produce our second Older People in the Media Awards. One of the
things that emerged from research for our older people's manifesto was that
older people and their carers are concerned about the way that they are
portrayed in the media.

"This competition once again aims to highlight and celebrate the best
examples of coverage of older people and their carers in the media, with a
view to influencing journalists to think harder about what they say and write
about 'older people' - and to better recognise the immense contribution that
older people make to our society. We also want to recognise the important
role played by the media in the debate about the future of care in this
country."

NOTES TO EDITORS

The closing date for entries is Tuesday 30 June 2010. The awards will be
announced at Counsel and Care's Annual Debate, Graham Lecture and Awards
Ceremony on Wednesday 8 September 2010.

More information and an entry form can be obtained from
www.counselandcare.org.uk

Contact: Anna Passingham +44(0)20-7241-8523 (out of hours Caroline Bernard +44(0)7760-191579)