Car Sharing — Driving the Way to a Greener Future, Says Frost & Sullivan

LONDON, February 18, 2010 - As the population swells and clusters increasingly in urban centers,
appetites for personal convenience surge and the environment suffers. The
increasingly urgent need to address consequent issues, and especially the
pressing need to mitigate climate change, have fueled interest in alternative
transportation modes. One of the most innovative and promising of these is
car sharing, a personal transportation solution based on shared,
self-service, on-demand, pay-as-you-use, short-term vehicle usage. This form
of car rental slashes the fixed costs of vehicle ownership, curbs fuel costs,
reduces vehicle congestion and emissions, and, importantly, provides a solid
platform for the growth and acceptance of EVs.

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New analysis from Frost & Sullivan (www.automotive.frost.com),
Sustainable and Innovative Personal Transport Solutions - Strategic Analysis
of Car sharing Market in Europe, finds that the market earned revenues of
217.00 million Euros in 2009 and estimates this to reach 7.00 billion Euros
by 2020 mainly due to the emergence of new initiatives such as integrated
mobility solutions, cars-on-demand, peer-to-peer car sharing, and the
consumer trend towards low carbon mobility.

"The introduction of these innovative services and increasing
commercialisation, car sharing is expected to garner more than 5.5 million
members sharing around 77,000 vehicles in Europe by 2016," predicts Aswin
Kumar, Senior Research Analyst at Frost & Sullivan's Automotive &
Transportation Group.

With its support of the Paris Autolib' scheme, the French Government is
spearheading crucial federal-level support for car sharing schemes and is one
of the major proposals integrating EVs in car sharing. Frost & Sullivan
estimates that from 2012, one in three new vehicle additions in car sharing
in Europe will be a battery operated EV, while by 2016, one in five car
sharing vehicles will be a battery operated EV.

Vehicle Manufacturers (VMs) are bracing themselves for the inevitable
threat presented by car sharing schemes by transforming themselves into
service providers offering integrated mobility solutions. Major VMs like
Peugeot and Daimler are unveiling integrated mobility on-demand solutions and
using car sharing both as a branding exercise and also to determine consumer
perceptions and attitudes towards their vehicles.

Car sharing has an estimated revenue potential of more than euro 2.6
billion by 2016 and the potential to replace more than 1 million vehicles by
2016 in Europe alone. "With the integration of EVs and carpooling services
into the market, the market is expected to transform as a key sustainable
mobility solution for European consumers," argues Kumar. France and the
United Kingdom will likely be the high growth markets thanks to efficient
mobility management solutions and strong federal support in mainstreaming car
sharing services. "New services, new target groups, integration with other
operators and solutions, innovative marketing strategies using Web2.0 and
geographic diversity are likely to provide major competitive edge and are
necessary to ensure that car sharing does not remain only as an urban niche
phenomenon," concludes Kumar.

To learn more about this study or Frost & Sullivan's extensive research
in this area, or to obtain additional details about this article and study,
please contact Monika Kwiecinska, Corporate Communications, at
monika.kwiecinska@frost.com with your full contact details.

Sustainable and Innovative Personal Transport Solutions - Strategic
Analysis of Car sharing Market in Europe is part of the Automotive &
Transportation Growth Partnership Service programme, which also includes
research in the following markets: 360 Degree Analysis of the European
Electric Scooters and Motorcycles Market, Sustainable and Innovative Personal
Transport Solutions - Strategic Analysis of Car sharing Market in North
America, Strategic Market and Technology Assessment of Telematics
Applications for Electric Vehicles, and Global Passenger Vehicle Transmission
Technologies - How 'Green' are they getting?. All research services included
in subscriptions provide detailed market opportunities and industry trends
that have been evaluated following extensive interviews with market
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    Contact:
    Monika Kwiecinska
    Corporate Communications - Europe
    P: +48-22-390-4127
    F: +48-22-390-4160
    E: monika.kwiecinska@frost.com

www.frost.com

Monika Kwiecinska of Frost & Sullivan Corporate Communications - Europe, +48-22-390-4127, fax, +48-22-390-4160, monika.kwiecinska at frost.com