Celebrity 'Word Nuts' Reinvent the Online Crossword for Crisis at Christmas - and Raise Awareness of Homelessness Through Social GamingBy Crisis, PRNE
Sunday, December 19, 2010
LONDON, December 20, 2010 - Celebrity wordsmiths David Mitchell, Ian Hislop, Hardeep Singh Kohli and
Danny Wallace feature in a new online crossword published today to help
Crisis, the national charity for single homeless people, raise funds over
The game cleverly reinvents a much-loved format, challenging the player
though interactive celebrity video clues. Players attempt to solve five
rounds of clues that rise in degree of difficulty, starting with Hardeep
Singh Koli's 'Hazelnut' to Ian Hislop's 'Brazil nut' ('the hardest nut to
crack at Christmas!').
The game is the brainchild of Wordia.com, the world's first online video
dictionary that brings words to life though video and celebrity role model.
The game has been designed for social media and gaming channels - discreetly
raising awareness of homelessness and driving traffic and donations to the
Crisis At Christmas website.
The game will be featured on the Crisis website, Facebook and Wordia and
other social and causal gaming channels. The game will also be promoted to
the education sector, directly to 700 schools through the newly launched
Wordia Schools website.
Chief Executive of Crisis, Leslie Morphy said:
"We're delighted that such a fine stable of celebrity wordsmiths have
taken the time to help Wordia.com to create this online crossword to raise
funds for Crisis. It's fun and may well help the charity reach lots of new
people over the Christmas holidays."
Managing Director of Wordia, Edward Baker said:
"As the average age of someone playing online social games is 43 year
old*, we felt the much-loved online crossword could do with an update. Video
and interactivity opens up a new area in online social gaming and we're
excited about the impact this format could have in areas such as education,
through games-based learning and Wordia Schools. We jumped at the opportunity
to work with Crisis and such loquacious wordsmiths."
Play the game at: www.crisis.org.uk/celebrity_christmas_crossword/
Special Note to Editor
The Crisis At Christmas Crossword game can be quickly and easily embedded
into your website free of financial cost - with no server costs.
If you would like to bring some festive comedy to your community - and
help raise awareness of a great cause - contact email@example.com
For further information contact firstname.lastname@example.org
* Stat: bit.ly/bfVrXB
For further press information contact Karim Khan on +44(0)20-7426-3830,
karim.khan at crisis.org.uk
Tags: Crisis, December 20, London, United Kingdom