DMG Mobile Extends Leadership With Powerful New Mobile Optimization Platform

RA’ANANA, Israel, July 12, 2011 -

Traffiliate for Mobile delivers end-to-end
visibility and control of all campaign data for maximized
ROI

DMG (DSNR Media Group) - a leading provider of result-based
online and mobile advertising solutions - introduces Traffiliate
for Mobile, a first-of-its-kind management and control platform
for mobile advertising.  Responding to the complex challenges
faced by today’s mobile advertisers, Traffiliate for Mobile
delivers real-time visibility of all campaign data across the
entire value chain, enabling comprehensive, on-the-spot
optimization that brings unmatched profitability.
The solution has been extensively proven, and is currently used
with dozens of clients worldwide.

Full Visibility and Conversion Tracking of Mobile
Campaigns
Bringing a much-needed level of measurement and ROI-driven
optimization to mobile
advertising, href="www.dsnrmg.com/download/TraffiliateForMobileFinal.pdf">
Traffiliate for Mobile provides a complete picture of
all campaign parameters for granular targeting and broad
optimization, including by: Countries, Operators, OS, Device Make
and Model, Creatives, Browsers, etc., as well as Type of Traffic or
Publisher.  These advanced user profiling and conversion
tracking features allow advertisers to focus on the best-performing
channels.  

Unified Reporting of All Campaign Data
The platform’s Unified Reporting capabilities make campaigns easy
to monitor and control - and easy to analyze.  User-friendly
reports enable advertisers to quickly grasp what actions need to be
taken in order to get the best results. By measuring actual
campaign success in real time, DMG Mobile helps advertisers to
maximize their budget value, spending only where they get the most
for every dollar.
Read CLIQ Digital Case Study - href="www.dsnrmg.com/Case-Study_CLIQ-Digital.aspx">www.dsnrmg.com/Case-Study_CLIQ-Digital.aspx

According to Inbar Chap, Co-CEO of DMG, “In today’s
complex mobile realm, where advertisers face so many challenges -
including the need to understand and control multiple parameters
and sources - DMG mobile uses Traffiliate for Mobile to
provide the first comprehensive answer - making it easier for
brands and agencies to embrace mobile advertising in their
marketing mix.”

Tracking Lifetime Value
Traffiliate for Mobile also tracks the href="blog.dsnrmg.com/post/2011/06/27/Lifetime-Value-The-Road-to-Long-Term-Profits.aspx">
Lifetime Value (LTV) of each user. LTV tracking pixels allow
advertisers to understand the true value of their campaigns by
linking them to the actual revenues generated. Advertisers can then
target and bid more precisely, focus on the best yielding channels,
and significantly increase the volume of long-term high-value
users.

ABOUT

DMG (DSNR Media Group) is a leader in result-based online and
mobile advertising solutions. Utilizing advanced proprietary
technologies and proven methodologies, the company delivers full
control of all aspects of mobile and online campaigns, ensuring the
highest possible ROI for both advertisers and publishers. A
specialized ad network boosts global exposure for advertisers
across top-tier publishers.

For further information, visit us: href="www.dsnrmg.com">www.dsnrmg.com
, href="www.traffiliate.com">www.traffiliate.com

Contact:
Ida Yoffe, MarCom
DMG -DSNR Media Group
T: +972-9-762-6161 #6169
E: iday@dsnrmg.com

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