Dubai Internet City Backs Middle East Digital Marketing Event

DUBAI, May 12, 2010 - There is no doubt that digital marketing has emerged as the new channel
for brands in the Middle East to increase their market share. The industry
received a boost this week with TECOM Investments' Dubai Internet City
confirming official support of Click 4.0 - the Digital Marketing Event for
the Middle East. Part of Dubai Internet City's support includes a subsidized
rate of participation which TECOM Investments' registered companies are
exclusively eligible for.

With a rich 4-year history of providing digital marketers a platform to
air their concerns and shortfalls as well as potential solutions to taking
the market forward, Click 4.0 will on the 21st of June this year provide a
new level of learning never before seen in similar events.

"The dynamics of the marketing industry are very different from others,
wherein things change overnight," says Elizabeth Ricciardelli, Director of
Click 4.0. "A simple example is Facebook, which added 100 million users in 9
months. For marketers to adapt their branding plans within such a short
time-frame is now common practice and this is why it is so important to have
the right tools, knowledge and adaptability in your day-to-day marketing
operations. Click 4.0 is bringing together the leaders in their field but
that's only part of the package. We're offering a platform of never-before
seen interactivity. I can't reveal everything here but suffice it to say that
Dubai Internet City's support is evidence of the government's increased
support of key events which influence business positively in the UAE and the
region."

Among the key issues up for discussion at Click 4.0 will be tracking and
metrics, transparency, case studies by Jumeirah Group and Burger King, SEO
for Sales, the death and re-birth of print media and the new age Muslims
market. It is sponsored by Yahoo!, Ikoo, Nielsen and Mediastow, Click 4.0.

Contact: Anthony J Permal, +97143642975, Anthony.permal@iqpc.ae

Contact: Anthony J Permal, +97143642975, Anthony.permal at iqpc.ae