Electrifying Times at the Shell Eco-marathon Europe With Debut of E-mobility Demonstration run

By Shell Eco-marathon, PRNE
Tuesday, May 4, 2010

LAUSITZ, Germany, May 5, 2010 -

    - 06-07 May Event at EuroSpeedway Lausitz, Germany Will See Introduction
    of E-mobility Demonstration run; First Step to Possible Introduction of
    new E-mobility Category at Future Editions

    - 17 Teams Scheduled to Participate

    - In Total, 213 Teams From 22 European Nations and Beyond are Under
    Starters' Orders at EuroSpeedway Lausitz

    - Shell Eco-marathon Europe 2010 Receives European Commission
    Endorsement

There's a real electric feeling in the air at this year's Shell Eco-
marathon Europe as the 2010 edition of the competition sees the introduction
of a demonstration run for an all-new E-mobility project.

Shell has introduced an E-mobility demonstration run to the
2010 edition of the Shell Eco-marathon Europe in order to test the
possibility of including all-electric vehicles as a separate fuel-type
category in future editions of the Shell Eco-marathon. This new initiative
underlines Shell's interest in electricity as a potential fuel. Of course
this isn't the first time that electric cars have been involved in the Shell
Eco-marathon Europe: the vehicles taking in this race have been modified from
a pool of hydrogen- and solar-powered vehicles competing this year. Hydrogen-
and solar-powered vehicles have been competing in the Shell Eco-marathon
Europe since 2003.

Matthias Bichsel, Member of the Executive Committee of Royal
Dutch Shell
plc and Projects &Technology Director, explains the thinking
behind the introduction of this demonstration run:

"The potential for alternative fuels is just beginning to be realised by
the Shell Eco-marathon teams. We are keen to promote this trend and are
exploring the possibility of introducing a new "electric mobility" category
in the coming years. Part of this work will be a demonstration of competing
team's electrical vehicles at the 2010 event."

All of the 213 teams competing in this year's competition have
been invited to take part in the E-mobility demonstration run, of which 17
have taken up the challenge. The race is open to teams running either
Prototype or UrbanConcept vehicles, which will be fitted with a battery for
this race only. The E-mobility demonstration run will take place on 06 May on
the race track of EuroSpeedway Lausitz.

All vehicles will be equipped with a Joulemeter to measure the
electrical consumption. In line with the overarching ambitions of the event,
teams compete 3 runs with the lowest energy consumption possible. As the
E-mobility run is for demonstration purposes only, there will be no formal
prizes for top-performing teams.

Shell Eco-marathon gets support European Commission

The Shell Eco-marathon Europe has been endorsed by the
European Commission's Sustainable Energy Europe Campaign as an Official
Partner. The Sustainable Energy Europe Campaign is a European Commission
initiative in the framework of the Intelligent Energy Europe programme. It
aims to raise public awareness and promote sustainable energy production and
use among individuals and organisations, private companies and public
authorities, professional and energy agencies, industry associations and NGOs
across Europe.

The clock is ticking…

The 213 student teams from 22 nations that will be
participating in the great energy challenge are busy finalising their
projects and putting the finishing touches to their vehicles, which need to
be ready to hit the racetrack on Thursday 06 May.

Further information on the Shell Eco-marathon can be found at:
shell.com/ecomarathon/Europe and on the Shell Eco-marathon Europe Facebook
page. The Shell Eco-marathon Europe has been growing its presence across
social media to encourage conversations among participating students and
anyone interested in the project.

About Shell Eco-marathon

The Shell Eco-marathon challenges high school and college student teams
from around the world to design, build and test energy efficient vehicles.
The winner is the team that goes the furthest distance using the least amount
of energy. This event also affords an outstanding engagement opportunity for
current and future leaders who are passionate about finding sustainable
solutions to the world's energy challenge.

The Shell Eco-marathon is a global initiative and the events across the
world will take place on the following dates:

    - Shell Eco-marathon Americas: from 26-28 March in Houston, Texas
    - Shell Eco-marathon Europe: from 06-07 May in Lausitz, Germany
    - Shell Eco-marathon Asia: from 08-10 July in Kuala Lampur, Malaysia

Enquiries:

Petr Sindler Phone: +420-737-27-27-40

Rainer Winzenried Phone: +31-70-377-2282

General TV footage and live camera will be available on 06, 07 and 08 May via Associated Press (AP) AP Television Corporate Services are distributing a series of two Video News Releases on May 6th&7th 2010 and offering a live camera available at the track for the interviews with national teams. To book a live slot, or for further information about the feeds, please contact: Richard Warsap on +44-207-482-7452 or rwarsap at ap.org. Enquiries: Petr Sindler, Phone: +420-737-27-27-40, Email: petr.sindler at shell.com; Rainer Winzenried, Phone: +31-70-377-2282, Email: rainer.winzenried at shell.com; Richard Warsap on +44-207-482-7452 or rwarsap at ap.org

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