FEMSA Grows Operating Income Across Operations in 3Q10

MONTERREY, Mexico, October 22, 2010 - Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX)
announced today its operational and financial results for the third quarter
of 2010.

Third Quarter 2010 Highlights:

    -- FEMSA comparable consolidated total revenues and income from
       operations grew 4.3% and 2.5%, respectively, compared to the third
       quarter 2009, in spite of a prevailing soft consumer demand
       environment. Excluding one-time Heineken transaction-related expenses,
       comparable consolidated income from operations would have grown 5.2%.
    -- Coca-Cola FEMSA income from operations increased 7.3%.
       Double-digit income from operations growth in the Mercosur division
       Drove these results.
    -- FEMSA Comercio achieved total revenues growth of 15.2% aided
       by the opening of over 1,000 net new stores in the last twelve months.
       Income from operations increased 9.0%.

Jose Antonio Fernandez Carbajal, Chairman and CEO of FEMSA, commented:
"During the third quarter, a fledgling consumer recovery in Mexico was
hindered by extreme rainfall and low temperatures, first in the Northeast in
the form of Hurricane Alex, which caused significant mayhem in and around
Monterrey and the border region, and later in the Southeast of the country as
massive rain precipitation covered large parts of the state of Veracruz and
others under several feet of water. In spite of this, same-store-sales at
FEMSA Comercio grew ahead of the industry, while the demand pressure on
Coca-Cola FEMSA Mexico was offset by strong volume performance in Mercosur.
And so, nine months into the year and facing challenging macroeconomic and
weather-driven dynamics, as well as very tough comparable bases after a
strong 2009, our results can be described as solid. We are focused on closing
strong for the year and we are already setting aggressive internal targets
for what we expect will be an even stronger 2011."

      To obtain the full text of this earnings release, please visit our
    Investor Relations website at www.femsa.com/investor under the
                         Financial Reports section

This report may contain certain forward-looking statements concerning our
future performance that should be considered as good faith estimates made by
us. These forward-looking statements reflect management's expectations and
are based upon currently available data. Actual results are subject to future
events and uncertainties, which could materially impact our actual
performance.

FEMSA is a leading company that participates in the non-alcoholic
beverage industry through Coca-Cola FEMSA, the largest independent bottler of
Coca-Cola products in the world in terms of sales volume; in the retail
industry through FEMSA Comercio, operating the largest and fastest-growing
chain of convenience stores in Latin America, and in the beer industry,
through its ownership of the second largest equity stake in Heineken, one of
the world's leading brewers with operations in over 70 countries.

Media: comunicacion at femsa.com, IR Contact: investor at femsa.com.mx, +52-81-8328-6167