Fixed or Mobile? Price Drives Broadband Choice for Subscribers in Europe

CAMBRIDGE, Massachusetts, December 8 - More consumers in Europe are basing their broadband service subscriptions
on price rather than on whether the service is delivered via fixed or mobile
networks, a trend that will have a major impact on how network operators
position and market their services, according to a new report from Pyramid
Research (www.pyr.com), the telecom research arm of the Light Reading
Communications Network (www.lightreading.com).

Fixed Broadband Competition Impacts Mobile Broadband Uptake in European
Markets analyzes the adoption of broadband services across Eastern, Central,
and Western Europe. The 15-page report compares the uptake of fixed and
mobile broadband services in 17 countries in the region and highlights those
markets where adoption is much higher or lower than might be expected. It
analyzes the relationships between fixed and mobile broadband, as well as the
correlation with GDP per capita. Finally, we present four case studies of
broadband markets: The Czech Republic, Hungary, Romania and Slovakia.
Download an excerpt
(www.pyr.com/downloads.htm?id=5&sc=PRN120809_INEUR1.9) of this report.

Purchase this report online
(www.pyramidresearch.com/store/ins_eur_091123.htm?sc=PRN120809_INEUR1.9).

In Europe, the level of competition in each market and pricing have
emerged as the determining factors affecting subscriber broadband purchase
decisions. "The dynamics in the fixed broadband market are shaping those in
the mobile broadband segment, and as mobile technologies improve and mature,
they will have a stronger impact on the fixed segment," notes Jan ten
Sythoff, Manager of mobile content at Pyramid Research and author of the
report.

"There is a stronger correlation between GDP per capita and broadband
adoption when cellular and fixed networks are measured together than if fixed
and mobile broadband technologies are examined separately, which strongly
suggests that subscribers tend to choose between the two when making purchase
decisions," says Sythoff. "Mobile operators now need to ensure that their
broadband packages are positioned competitively with other mobile and fixed
broadband offers, while fixed operators also need to focus on both sectors,
with pricing and bundling as key differentiators."

Fixed Broadband Competition Impacts Mobile Broadband Uptake in European
Markets is part of Pyramid Research's Europe Telecom Insider report series.
Telecom Insiders are packed with trend analysis, industry best practices,
market sizing and forecasting, competitor analysis, and case studies,
providing you information you can leverage to make better business decisions.

Download an excerpt of this report here
(www.pyr.com/downloads.htm?id=5&sc=PRN120809_INEUR1.9). This report is
priced at US$595 and can be purchased online here
(www.pyramidresearch.com/store/ins_eur_091123.htm?sc=PRN120809_INEUR1.9)
or by contacting Amalia Vega at avega@pyr.com or telephone at
+1-619-229-9940.

For more information about Pyramid Research's products and services,
please visit www.pyr.com or contact us at info@pyr.com.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries -
a distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research and insightful technology
analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated
events, online, print and business information products. Our 6,500 staff in
more than 30 countries are organized into specialist teams that serve these
communities, bringing buyers and sellers together, helping them to do
business and their markets to work effectively and efficiently. For more
information, go to www.unitedbusinessmedia.com.

    Press contact:
    Jennifer Baker
    +1-617-871-1910
    jbaker@pyr.com

Jennifer Baker, +1-617-871-1910, jbaker at pyr.com