Frost & Sullivan: Mobile Content Industry — The Success of the Stores and the Rise of the Mobile Web

Frost & Sullivan to Host Analyst Briefing on the Modes of Mobile Content Industry, on Tuesday, 1 June 2010, at 16.00 BST

LONDON, May 25, 2010 - The astonishing growth of the Apple App Store has prompted a great pace
of innovation in the mobile content industry. New applications stores have
been launched throughout last year and a vast number of innovative
applications is now available on various devices and for different platforms.
However, this fragmented scenario raises some concerns in terms of long term
sustainability. Some initiatives are already in place to create a more
harmonized content development and delivery environment. The Web with its
universal and borderless platform could also be an alternative and open
approach for the mobile content industry.

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These market developments will be discussed during Frost & Sullivan's
next quarterly Analyst Briefing on the Modes of Mobile Content Industry on
Tuesday, 1 June 2010, at 16.00 BST.

"The phenomenon of the application stores is the event of the last year
in the mobile industry. However, the race to having stores has created an
archipelago of islands disconnected one to the other. This has driven the
industry to look for more open model of content delivery and the Web is a
natural candidate," says Saverio Romeo, Senior Industry Analyst for Frost &
Sullivan ICT practice.

Highlights of the briefing include an analysis of the status quo of the
application stores looking at the performance and future challenges. The
second part of the presentation explores the evolution of the mobile web. The
briefing will be concluded by a discussing the role of the stores and the web
in the future mobile content industry.

This briefing will benefit the entire mobile content market value chain:
mobile device manufacturers, mobile network operators, content providers,
applications' developers and related technology and service enablers.

To participate in the briefing, please email Joanna Lewandowska at
joanna.lewandowska@frost.com with the following information: your full name,
company name, title, telephone number, e-mail, address, city, state and
country. Upon receipt of the above information, a registration link will be
e-mailed to you. You may also register to receive a recorded version of the
briefing at anytime by submitting the aforementioned contact details.

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CONTACT:

    Joanna Lewandowska
    Corporate Communications
    P: +48-22-390-41-46
    E: joanna.lewandowska@frost.com

www.frost.com

Joanna Lewandowska, Corporate Communications of Frost & Sullivan, +48-22-390-41-46, joanna.lewandowska at frost.com