Glam Media Raises US$50 Million In Private Equity Mezzanine Financing

By Glam Media Inc., PRNE
Monday, February 1, 2010

Aeris Capital Leads The Round With Burda Digital Holding & Mizuho Capital

SILICON VALLEY, California and NEW YORK, February 2 - Glam Media, Inc. (www.GlamMedia.com), number one in global reach
for women online, announced today the raising of approximately US$50 million
in a private equity mezzanine funding. Proceeds of the funds will be used to
build a Digital Media Technology Center, expand internationally and for
strategic acquisitions. The Series E round is led by Aeris CAPITAL with
existing Glam Media Series D Investors Burda Digital Holding-the digital arm
of Hubert Burda Media-and Mizuho Capital participating.

Glam Media has raised private equity mezzanine financing to continue to
fund the company's hyper growth as a leading innovator of brand display
advertising as the online consumer-driven by Google Search, Blogs and
Twitter-moves away from portals and large destination sites to vertical niche
content and social media. Glam is the pioneer of Vertical Media, bringing
together highly engaged audiences at massive scale with quality mid and
long-tail content and professional social media blogs. Glam also announced
that North America Region business reached EBITDA profitability and the
Global business was EBITDA break-even in Q4, 2009. This round brings the net
total cash raised by the company directly to approximately US$130 million.

"In a short 5 years since launch, Glam Media has become a 'must-buy' for
the world's leading brand advertisers," said Samir Arora, chairman and CEO of
Glam Media. "I am incredibly proud of our employees and the Glam family of
publishers and partners that have all worked incredibly hard in the downturn,
helping to buck the trends to create the Number 1 Women's Lifestyle Media
Company today."

As a part of the financing, Dr. Marcel Reichart, Managing Director of DLD
Ventures, an investment unit of Burda Digital Holding, will be joining the
Glam Media Board of Directors as a representative of the Series E mezzanine
investment.

"Glam Media has successfully demonstrated a highly scalable content and
premium ad platform, which delivers value and innovation to global brand
advertisers and publishers," said Dr. Marcel Reichart of DLD Ventures. "This
private equity-led round allows Glam Media to further expand its distributed
media model internationally and into new market segments."

By combining industry leading reach with passionate audiences, Glam Media
is the #1 network for women in community-and achieved this position with
unprecedented speed-reaching 72 million unique monthly visitors in the US and
160 million uniques globally. Glam Media is #8 in Pure Media properties, a
comScore Media Metrix Top 11 Web property and a Top 10 Adweek Display Ad
Publisher.

The new funding will be used to:

    - Open a Digital Media Technology Center
    - Invest in new International markets
    - Launch new Audience-based Vertical Channels
    - Do strategic M&A to build the Glam Media Platform
    - Build an alternative to portals for top brand advertisers

Glam Media's content network includes over 1,400 publishers and unique
content in key vertical channels focused on audiences such as women from
style and beauty to mothers and healthy living. With Vertical Media, Glam
Media is innovating by delivering unique capabilities for online brand
engagement-emotionally impactful ad solutions, beyond the click engagement
analytics, and next generation audience targeting technology. Recent
strategic hires include former Yahoo! VP & GM of Advertising Technology
Platforms Josh Jacobs as Senior Vice President of Brand Advertising Products
& Marketing, who has assumed responsibility for all of Glam Media's brand
advertising products, as well as global marketing and communications.

Glam Media managed operations very tightly over the last seven quarters
since the downturn, remaining focused on its founding vision that as
time-spent on the Internet continues to grow, brand advertising would shift
away from traditional media to the web. The economic slowdown further
increased the use of online media given the ability to hyper-target the
audience contextually, driving Glam's rise as an innovator in digital media
for brand advertisers. Taking quick and decisive action early in the
downturn, starting at the top-including 40-50 % cuts in executive leadership
compensation, a 8% cut in total employees in the US and a move to employee
variable pay. The sacrifices and passion of the employees along with the
publishers jointly have enabled Glam Media to deliver over 300% increase in
Revenue in two years while simultaneously reaching Global EBITDA break-even
in Q4, 2009 and ending 2009 with US$20 Million in Capital prior to this
funding in the worst financial period in recent economic times. Glam will
continue to manage the business operations with extreme care as the global
economic outlook continues to evolve.

About Glam Media

Glam Media is the pioneering vertical media company that connects brand
advertisers with targeted vertical audiences online. With a reach of 72
million unique monthly visitors in the US and 160 million uniques globally,
Glam Media is #1 comScore Community properties targeting Women, #8 in online
media, a comScore Top 11 in the Top 100 Web Properties, and a Top 10 Adweek
Display Ad Publisher. Glam Media has over 1,400 publishers organized in
vertical networks: Glam.com for Women, Brash.com for Men and Tinker.com for
real-time Social Media. Glam Media is backed by Accel Partners, DAG Ventures,
Draper Fisher Jurvetson, Hubert Burda Media, Information Capital, GLG
Partners, Mizuho Bank and Walden Venture. Glam is headquartered in New York
City
, New York and Silicon Valley, California, with offices in Chicago,
Dallas, and Los Angeles, and internationally in London, Munich, Hamburg,
Berlin and Tokyo.

About Burda Digital Holding

As the digital arm of Hubert Burda Media, an international media and
magazine group, Burda Digital Holding comprises more than 40 growth companies
including Glam Media, Tomorrow Focus AG, Xing AG and Burda Consumer Tech
Group) in several digital market segments. Burda Digital Holding is led by
Hubert Burda Media CEO Dr. Paul Bernhard Kallen. DLD Ventures leverages the
DLD Conference network, helps in international expansion and invests in
digital media companies.

About Mizuho Capital

Mizuho Capital is a venture capital firm that is a part of the Mizuho
Bank, one of the largest Japanese banks globally in terms of assets. The firm
has headquarters in Tokyo with offices in Silicon Valley.

    Contact information:

    Andy Morris
    The Morris + King Company for Glam Media
    +1-212-561-7465
    +1-917-710-1802
    andy.morris@morris-king.com

    Katie Smith-Adair
    The Morris + King Company for Glam Media
    +1-212-561-7475
    +1-503-752-0255
    Katie.smith-adair@seismk.com

    Allison Johnston
    Glam Media, Inc.
    +1-650-270-2105
    allisonj@glam.com

Andy Morris, +1-212-561-7465, +1-917-710-1802, andy.morris at morris-king.com, or Katie Smith-Adair, +1-212-561-7475, +1-503-752-0255, Katie.smith-adair at seismk.com, both of The Morris + King Company for Glam Media; or Allison Johnston, Glam Media, Inc., +1-650-270-2105, allisonj at glam.com

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