Gracenote Reaches Global Media Database Milestone With 200 Billion Queries

Digital Media Industry Leader Serves 250 Million Users Worldwide by Powering the Biggest Names in Auto, Desktop, Home and Mobile Markets; Also Celebrates One Billionth Submission to its Database

EMERYVILLE, California, September 9, 2010 - Demonstrating its success and global leadership in the digital media
industry, Gracenote(R) today announced its Global Media Database processed
its 200 billionth query and one billionth submission this month. With more
than 250 million users in more than 200 countries and territories powering
more than 2,000 applications, Gracenote's digital entertainment solutions
have become the essential ingredient for its digital media customers who want
to arm consumers with the control needed to take their entertainment
experiences to the next level.

Queries to the Gracenote database span a wide variety of services — CD
and DVD recognition, music waveform recognition (or fingerprinting), music
and video search, and music recommendations - used by devices and
applications spanning mobile phones, cars, home entertainment systems, PC
applications and web sites. Gracenote currently averages 4.5 billion queries
per month, two billion of which are waveform. The 200 billionth query was for
"Killers" a newly released DVD, and the billionth submission was an album
called "My Father Will Guide Me Up A Rope To The Sky" by American post-punk
band Swans.

"There is no doubt that the demand for and consumption of digital
entertainment is at an all-time high, with the globalization of content and
the increasing introduction of new devices," said Craig Palmer, Gracenote
president. "The sheer number of queries we are processing proves that our
continuous innovation, technologies and strategic partnerships make us
uniquely positioned in the marketplace. We continue to make products more
powerful and intuitive, substantially enrich content, drive and accelerate
commerce opportunities and provide a unified entertainment experience across
devices as the drive for any time, anywhere digital entertainment continues
to skyrocket."

Digital delivery of content has made its way into every entertainment
channel - home, mobile, desktop, automotive - and Gracenote's Global Media
Database and proven products and services have become ubiquitous across the
digital media industry. With digital music sales projected to reach US$3.4
billion in revenues by 2014 and digital video downloads rising an impressive
23 percent in the past year (Forrester Research, July 2010), Gracenote's
media identification, discovery and management solutions are poised to serve
the increasing consumer demands for anywhere, anytime digital content. With
eight million CDs, 100 million music tracks, and rich metadata for more than
400,000 DVDs and more than 300,000 unique video works, Gracenote's database
provides the broadest, deepest and highest quality digital content
information in the world and is used by the biggest brands in digital media.

Gracenote technology currently powers many major ' software and Internet
media applications, as well as every major automotive OEM and is in more than
17 million car audio units around the globe. Gracenote is also currently the
most comprehensive provider of mobile entertainment solutions and powers
several brand name consumer electronics products for the home. Popular
products include the award-winning MusicID(R), which has become the standard
solution for music identification, to MediaVOCS(R), which allows for
voice-controlled media navigation and playlisting, to VideoID(TM) DVD, which
is setting the standard in video identification and discovery.

About Gracenote

A pioneer in the digital media industry, Gracenote combines information,
technology, services and applications to create ingenious entertainment
solutions for the global market. From media management, enrichment and
discovery products to content identification technologies, Gracenote allows
providers of digital media products and the content community to make their
offerings more powerful and intuitive, enabling superior consumer
experiences. The company's solutions integrate the broadest, deepest, and
highest quality global metadata and enriched content with an infrastructure
that services billions of searches a month from thousands of products used by
hundreds of millions consumers. Gracenote's customers include the biggest
names in the consumer electronics, mobile, automotive, software and Internet
industries. The company's partners in the entertainment community include
major music publishers and labels, prominent independents and movie studios.
Gracenote, a wholly owned subsidiary of Sony Corporation of America, is
headquartered in Emeryville, California. www.gracenote.com.

Gracenote and MusicID are a registered trademarks of Gracenote, Inc. All
other names are trademarks and/or registered trademarks of their respective
owners.

    For More Information Contact:
    -----------------------------
    Veronica Skelton
    Concept Communications for Gracenote
    +1-415-342-3435
    vskelton@gracenote.com

Veronica Skelton of Concept Communications, +1-415-342-3435, vskelton at gracenote.com, for Gracenote