Harry Ramsden's Boss Goes Undercover for Channel 4

LONDON, July 28, 2010 - This Thursday evening, viewers will see the world's most famous fish and
chip shop chain, Harry Ramsden's, get the "Undercover Boss" treatment as new
CEO, Marija Simovic changes her name and dons an elaborate disguise to
discover what really happens at the sharp end.

As fish and chips reached an iconic 150th anniversary, the business was
recently brought back into British hands with ambitious expansion plans for
the UK and overseas. But first, there's much to be done in this country to
turn around Britain's oldest restaurant chain, as Marija discovers when she
takes on various trainee roles in the company's outlets as new recruit
"Millie Percy".

39 year-old Marija is the only female CEO featured in the hit series and
the business' new owner has tasked her with restoring the much loved chain to
its former glory.

"Harry's is a British institution and I'm determined to put it back on
the map", said Marija. "It was nerve-wracking going undercover but the whole
experience has really opened my eyes to exactly what needs to be done. As a
result, we're hard at work refreshing the menu and the stores, all centred
around what our customers tell us keeps them coming back - the taste and
quality of our fish and chips".

"It's not going to be easy. But what impressed me the most was our
wonderful workforce, many of whom have been with Harry's for decades".

Viewers will see an emotional conclusion to the programme as Marija
reveals her true identity to shocked staff and rewards the unsung heroes
encountered on her journey.

Founded in 1928, there are currently 34 restaurants and takeaways within
the Harry Ramsden business including the largest fish and chip shop in the
world in Guiseley, Leeds. The new owner, a West Midlands-based food
entrepreneur, has plans for 100 more stores in the UK as well as taking
British fish and chips to India and China.

    Notes:

    - Harry Ramsden started selling fish and chips from a wooden hut in
      Guiseley, West Yorkshire in 1928 and his secret recipe is still
      used today

    - The UK has an estimated 10,500 fish and chip shops in a market worth
      around GBP1.2bn. On any Friday, they account for one in five
      takeaways. One in six UK adults enjoys fish and chips at least once
       a week, making it the nation's favourite takeaway

    - New CEO, Marija Simovic started out serving in a takeaway in her native
      Australia at the age of 15. Putting herself part-time through
      university, she gained degrees in pure mathematics and IT as well as
      an MBA. She recently turned around the Fishworks restaurant chain
      within 12 months after it was bought out of administration by the
      new owner of Harry Ramsden's

For further media enquiries, please contact Glenn Kinsey, Pozitiv
Communications on +44-0845-612-5733 or via glenn@pozitiv.com . For pictures,
please email jo@pozitiv.com .

For further media enquiries, please contact Glenn Kinsey, Pozitiv Communications on +44-0845-612-5733 or via glenn at pozitiv.com. For pictures, please email jo at pozitiv.com