HDI Dune Announces the Availability of Three New Lines of High-Definition Universal Media Players and HDI Dune Home Technology Upgrade

Each Dune HD media player takes a unique approach to enhancing the audio/video experience for the entire home

BERLIN, September 3, 2010 - IFA Exhibition — HDI Dune today announced the availability of three new
lines of high-definition multimedia players: Dune HD Max, Dune HD Lite, and
Dune HD Smart, featuring three modular component players. Each of the lines
represents a unique Dune HD approach to the networked media center. In
addition, HDI Dune is offering an optional upgrade for Dune HD-level products
that allows users to control and manage the networked devices in their home
from the television.

Dune HD Max

The latest fully-featured, integrated media center from HDI Dune, the
Dune HD Max expands on the feature set of the popular Dune BD Prime 3.0 and
Dune HD Base 3.0 media players. Among the new components is a powerful Sigma
Designs SMP8642 video processor and a built-in optical drive that allows the
Dune HD Max to play anything from CDs to DVDs and Blu-ray discs. The player
also has a 3.5'' SATA HDD rack with hot-swap support, an SD card slot, and
three high-speed USB 2.0 ports to connect external storage and extension
modules.

One of the main features distinguishing this media player from its
competitors is its special compartment for extension boards. The compartment
is located behind a panel at the rear of the media player and allows up to 2
extension boards to be installed simultaneously, adding such capabilities as
the reception of digital satellite, cable or terrestrial TV.

The MSRP for Dune HD Max is be 499 EUR (inc. VAT).

Dune HD Smart

The Dune HD Smart is the first media platform on the market to feature a
modular system approach consisting of base module players that can be
complemented by an array of extension modules.

BASE MODULES

Each of the base modules can be used as a compact and affordable Full-HD
media center or as the foundation for a customized system using different
extension modules of the user's choice.

At launch, the following three base modules will be available:

Dune HD Smart H1 - a 3.5" SATA HDD rack with hot-swap support

Dune HD Smart D1 - a digital info display and an expansion bay to connect
a 3.5" SATA HDD

Dune HD Smart B1 - a low-noise optical disc drive (CD/DVD/Blu-ray) based
on Sony mechanics and optics, specially designed for usage in home cinema
systems

All three players have three high-speed USB 2.0 ports, an SD memory card
slot and an eSATA port for external drives. A USB Salve port is also
available on Dune HD Smart H1 and Dune HD Smart D1 models.

The MSRP for Dune HD Smart players is between 249-309 EUR (inc. VAT).

EXTENSION MODULES

Dune HD Smart HE - adds a rack for installing a 3.5" SATA HDD with
hot-swap support

Dune HD Smart ME - adds two slots for extension boards (also compatible
with Dune HD media players)

Dune HD Smart BE - adds a premium-class Blu-ray drive manufactured by
Sony, which incorporates low-noise mechanics and optics

The MSRP for Dune HD Smart extension modules is between 75-149 EUR (inc.
VAT).

Dune HD Lite 53D

The Dune HD Lite 53D is the first player in the Dune HD Lite line of
products. With a sleek, upright form factor and five colorful case options
(black, blue, green, pink and white)*, the Dune HD Lite 53D is a friendly
addition to the home environment, in addition to being one of the most
affordable full-functioning universal media players on the market. While its
big brothers, the Dune HD Max and Dune HD Smart players will be employed
principally as the heart of the home cinema room, the Lite 53D players can
expand the functionality of Dune HD players to other rooms. The player offers
the flexibility to create an affordable A/V solution for the entire home.

The MSRP for Dune HD Lite 53D will be 169 EUR (inc. VAT).

HDI Dune Home (Available as a Software Upgrade)

HDI Dune Home technology taps into the home network to allow consumers to
control and manage all connected devices over a unified interface. With
standard monitoring and control services, consumers can adjust lighting,
stream camera feeds and more, from the convenience of their television or
mobile phone.

This software upgrade, developed in conjunction with 4Home, features an
intuitive interface that is displayed on the television and accessed via the
standard Dune HD remote. The software supports a range of services including
home monitoring, remote device management, and alerts and access to the home
network via the mobile phone. The package also includes a USB drive that
enables Z-Wave compatibility, allowing the unit to connect to and control any
Z-Wave devices in the home.

HDI Dune Home is a standard feature on the HDI Dune line of products. For
Dune HD products and earlier models, the technology is available as an
upgrade option for 99 EUR (inc. VAT).

For more information on HDI Dune Home visit:
www.dune-hd.com/dune-home

* The set of colors for Dune HD Lite cases may differ when the product is
in mass production

About HDI Dune

HDI Dune is a global leader in cutting-edge entertainment and lifestyle
products for the home. The company is headquartered in Hong Kong and has
distribution in over 60 countries. Visit www.dune-hd.com for more
information.

Konstantin Dyshlevoy of HDI Dune, Ltd., +852-81753500, press at dune-hd.com; or Nathan Williams of 4Home, Inc., +1-408-469-4245, nwilliams at 4Home.com; or U.S., Jonathan Lai of BESPOKEN | Communications, +1-415-218-4209, jlai at bespokencomm.com; or Europe, Katharine Simon of Babel PR, +44(0)207-434 5550, hdidune at babelpr.com, both for HDI Dune, Ltd.