INRIX Expands the Largest Traffic Network in Europe

By Inrix, PRNE
Tuesday, July 27, 2010

Introduces INRIX TPEG Connect(TM) to Optimize Delivery and Reduce Costs of Delivering Traffic Info to Connected Vehicles and Devices

DUSSELDORF, Germany, July 28, 2010 - INRIX(R), the leading provider of traffic and driver services, announced
it has expanded its European real-time traffic coverage to 18 countries
making it the largest traffic network in Europe.


With the launch of real-time traffic information in Ireland, Hungary,
Poland and Slovenia since February, INRIX traffic services now cover more
than 1 million kilometers of motorways, city streets and secondary roads,
throughout Europe — more than 2X the amount of real-time road coverage of
its nearest competitor.

"Whether driving across town or across borders, European customers
uniquely benefit from INRIX's ability to reliably help drivers avoid traffic
congestion wherever their travels take them," said General Manager of INRIX
Europe Dr. Hans-Hendrik Puvogel. "Through our expanded coverage, continuous
technology innovation in support of standards like TPEG over IP, and growing
customer base, we're proving to the market everyday why we're the best
provider of quality traffic services across Europe."

In a separate announcement today, INRIX introduced a breakthrough in the
delivery of traffic information called TPEG Connect. Based on the new
encoding and transmission standard for traffic and travel information
developed by the Transport Protocol Experts Group (TPEG), INRIX TPEG Connect
provides automakers and navigation application providers with the ability to
optimize payloads and bandwidth for delivering richer real-time and
predictive traffic flow, incident, and location-based services like weather
conditions on the road to devices using TPEG over IP. By providing delta
support that can reduce data payloads by up to 50 percent on each message
request, INRIX TPEG Connect helps OEMs and consumers save on connectivity
costs by reducing data consumption in ways that ensures only the most
location-relevant real-time information is delivered to the device.

"TPEG Connect provides the industry with a better way to deliver
pan-European traffic information that enables the delivery of more dynamic
traffic and traveler information at less cost both to the OEM as well as the
consumer," said INRIX Vice President of Product Management Ken Kranseler, "By
removing key technical and commercial hurdles for our customers, we're
accelerating the delivery of next generation traffic applications and driver
services that will improve mobility for millions of people worldwide."

INRIX delivers the broadest and most accurate real-time traffic
information through its distinctive Smart Driver crowd-sourced traffic
information network and Total Fusion data analytics technologies. The company
offers real-time traffic information today in the following European

    Austria             Italy                    Sweden
    Belgium             Ireland                  Switzerland
    Denmark             Luxembourg               Slovenia
    Finland             The Netherlands          United Kingdom
    France              Norway
    Germany             Poland
    Hungary             Spain

INRIX also announced an agreement with road safety products and services
company Coyote Systems to provide real-time traffic information in future
Coyote products. As Coyote's preferred global provider of traffic
information, INRIX and Coyote will work together to apply each other's
expertise in user-generated content for the development of future products
and services across Europe.

As INRIX in Europe expands, the company has hired Rolf Kanne, the former
head of sales for NAVTEQ's T-Systems Traffic, and Guillaume Taton, an
experienced mobile and navigation industry professional. As these two
industries converge, Rolf and Guillaume offer European customers a unique
perspective having worked in mobile and automotive companies throughout the
course of their careers.


INRIX(R) is a leading provider of highly accurate traffic and driver
services, with more than 100 customers and industry partners including the
Ford Motor Company, TomTom, MapQuest, Microsoft, NAVIGON AG, TeleNav, I-95
Corridor Coalition, Tele Atlas, deCarta, TCS, Telmap, ANWB and ADAC. INRIX's
strategic partnership with Clear Channel Radio and Total Traffic Network in
the U.S. extends the delivery of the highest quality data and broadest
coverage available for personal navigation, mapping, telematics and other
location-based service applications in the car, online and on mobile devices.

INRIX Traffic Services leverage sophisticated statistical analysis
techniques, originally developed by Microsoft Research, to aggregate and
enhance traffic-related information from hundreds of public and private
sources, including traditional road sensors and the company's unique network
of over 2.5 million GPS-enabled vehicles and mobile devices including 8 of
the top 10 iPhone navigation apps. INRIX delivers real-time and historical
traffic information today for 20 countries across North America and Europe.
To experience the traffic technology revolution behind the next generation of
navigation and location-based service applications, visit or follow us on Twitter at

Jim Bak, INRIX, +1-425-284-3825, jimb at

will not be displayed