International Superstar Michael Flatley Transforms His Billion-Dollar Show, Lord of the Dance, Into the 3D Movie Event of the Year

LORD OF THE DANCE IN 3D OPENS WORLDWIDE ON SAINT PATRICK'S DAY MARCH 17, 2011

NEW YORK, December 9, 2010 - Since its premiere in 1996, Lord of the Dance has been captivating
audiences and critics around the globe and has grossed over ONE BILLION
dollars worldwide. Now fans around the globe will have a once in a lifetime
opportunity, when the world famous Lord of the Dance and its creator,
producer, director, and star Michael Flatley, are brought to the big screen
in 3D for a limited engagement. Unprecedented access to Flatley's performance
gives the viewer an unparalleled sense of the scale of the show as never seen
before.

Acclaimed multi-camera specialist with over 20 years' experience in the
live music industry, Director Marcus Viner has collaborated with Flatley to
capture the show's incredible energy and its' ability to cross boundaries of
age, gender and cultural diversity. The spectacular new set design, lighting,
special effects and costumes promise to captivate audiences and make the show
an unforgettable experience. The film has been produced by UK based 3D
production company Nineteen Fifteen Productions in association with ITN
Productions. Nineteen Fifteen have been pioneering 3D film and television
production and broadcast. Lord of the Dance in 3D will be brought to theatres
worldwide by SuperVision Media with Kaleidoscope distributing other formats.

"Between the grand scale of the show, transforming it into 3D, total
access to the cast, Lord of the Dance in 3D creates an experience as if the
audience is right with me on stage. Never before and perhaps never again will
anyone be able to experience Lord of the Dance like this," says Michael
Flatley, Creator of Lord of the Dance. "We have toured all over the world for
almost two decades, however there have been cities that we could not
accommodate due to the grand scale of the production, now with a 3D movie we
are finally able to reach those audiences and I promise we won't disappoint,"
continues Flatley. "I have poured my soul into its creation and I believe
this movie has captured the raw energy and spirit of the show. It is filled
with passion, drama and excitement and will entertain lovers of movies, dance
and music in a way they've never experienced."

Lord of the Dance tells a timeless story based on Irish folklore of good
versus evil, and through the media of dance and music it is understood and
appreciated by every culture; there is no language barrier.

Lord of the Dance has been seen by over sixty million people in sixty
different countries on every continent. Flatley sold out twenty one
consecutive nights at London's world famous Wembley Arena, he debuted in New
York at Radio City Music Hall selling out thirteen consecutive nights and
went on to appear at the legendary Madison Square Garden, he sold out within
days of going on sale in Australia and broke all known box office records in
South Africa. The show completed a remarkable six-year residency in Las Vegas
and performed before an audience of over one hundred thousand in a football
stadium in Budapest, Hungary. Now for the first time ever, fans and audiences
around the world can see the charismatic Michael Flatley dominate the stage
and experience the movie event of the year.

Clare Anne Darragh, clareanne at frankpublicity.com, or Lina Plath, lina at frankpublicity.com, both of FRANK PR, +1-646-861-0843; or For SuperVision Media, Rob Fosterman, rfosterman at supervisionmedia.net