ITIS Delivers New Traffic Information Service Using Anonymised Signal Data From Over 17 Million Mobile Devices for Navigation Systems in Germany

By Itis, PRNE
Monday, February 28, 2011

MUNICH, March 1, 2011 - Get where you're going quicker with ITIS in partnership with
Telefonica O2Germany: It is now possible to analyse and predict traffic flows
on streets much more precisely. To achieve this, anonymised mobile location
data from the O2 network will be supplied to ITIS, a world-leader in
traffic-processing technology who will use proprietary and patented processes
to generate high quality speed and flow information across all roads in
Germany. The BMW Group will be the first carmaker to use the new
PrecisionTraffic(TM) technology in its vehicles as part of their pan European
traffic service which was awarded to MILE Traffic and Travel GmbH of which
ITIS is a shareholder.

Standard navigation devices are already using the traffic
message channel (TMC), which transmits traffic jam reports to them via FM
frequencies. Up until now, however, such information came from GPS, fixed
sensors, police reports, or individuals who voluntarily reported on the
traffic. The disadvantage of such sources is they do not provide enough data
to create the accurate traffic information service the German driver demands.

ITIS PrecisionTraffic(TM) in partnership with O2 overcomes those
limitations. Using anonymous signalling data generated at the network level,
over 17 million probes are used in the new service. As a result, traffic
congestion can be detected as it happens. Because the traffic information is
transmitted in real time, the best possible detour can be recommended to
every driver. The new system can be tried out in all new BMW models starting
in September. Additional customers are expected to follow later on.

Cellular data provides far greater coverage than any other
data source including GPS and fixed sensor data. More roads are covered with
far higher accuracy and the information is available far quicker than any
other source. "This is a huge advantage over navigation devices that do not
use our data," said Johannes Pruchnow, Managing Director Business at
Telefonica O2 Germany.

Because O2 considers the location information to be
confidential customer data, the entire system was scrutinised and approved by
Germany's federal authorities for data protection. Continuous anonymisation
and encryption algorithms that change regularly make it impossible to draw
inferences from individual customer information.

"ITIS is excited to be partnering with Telefonica O2 to launch
our PrecisionTraffic(TM) service in Germany which complements our leading
service in the UK" said Stuart Marks, Chief Executive of ITIS Holdings plc,
the parent company of ITIS Deutschland GmbH. "We believe that we can offer
German drivers the best traffic information service available based on ten
years of investment and R&D in the use of cellular data."

ITIS PrecisionTraffic(TM) will be available in Q2 2011 and is
targeted at carmakers, navigation software suppliers and the public sector
such as local and federal government.

ITIS is exhibiting at this year's Cebit Exhibition in
Hannover. Visit them in Hall 7, Stand C28/9. You can find additional
information about ITIS on

You can find additional information about O2's Financial &
Enabling Services at

Notes to Editors:

The members of MILE are ITIS, Mediamobile (part of the TDF
Group) and Infoblu (part of Atlantia/Autostrade Group) who are the leading
traffic information providers respectively in the UK, France and Italy. MILE
was formed to combine expertise, technology and local knowledge in the
respective markets and will make the new pan-European traffic service
available under the Precision Traffic brand which is already operating
successfully in the UK. All three companies have worked with the BMW Group
since 2002 and in that time have built up a deep understanding of its

Please see full press release: and related BMW Press

Further information:

ITIS Deutschland GmbH is a wholly-owned subsidiary of ITIS
Holdings plc, a world-leading in the provision of traffic information
technology. ITIS has depoyed their technology across the globe including
Australia, Singapore, South Africa, Ireland, Belgium, Costa Rica, China and
the US. In addition, ITIS delivers traffic information to BMW, Mercedes,
Toyota/Lexus, Ford, Renault, Jaguar-LandRover, Porsche, the BBC and Sky
Television amongst others.

    David Levine
    t +44(0)161-9273600

David Levine, t +44(0)161-9273600, e dlevine at

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