Javier Flaim Joins RecycleBank as Global Marketing SVP

By Recyclebank, PRNE
Monday, January 10, 2011

NEW YORK, January 11, 2011 - RecycleBank(R) (www.recyclebank.com/), the leading social
connection and engagement platform that motivates individuals to take
positive environmental actions, announced today that veteran marketing and
innovation executive Javier Flaim has joined the company as the global
marketing senior vice president. Flaim was most recently partner and
executive vice president of innovation at Maddock Douglas
(www.maddockdouglas.com/), a world-renowned innovation consulting
firm, where he was responsible for helping both Fortune 50 and startup
organizations develop and launch industry-changing products and services. An
accomplished marketing expert, Flaim brings almost 20 years of marketing,
communications, innovation and consumer insights experience to RecycleBank,
and will be focused on helping to translate RecycleBank's local community
impact to a broader, digital audience.

"We are thrilled to be able to attract an industry expert like Javier to
RecycleBank," said RecycleBank CEO Jonathan Hsu. "Javier's proven track
record with innovation, marketing and communications will be a critical asset
in helping us rapidly scale our efforts to create the first hyper-local
community platform that connects people's online and offline lives to drive
positive environmental actions."

RecycleBank motivates and enables individuals to make a collective,
measurable impact on the environment and their local communities. By
educating and mobilizing its community of eco-engaged consumers online and
offline, the company is working toward a more sustainable future through
increasing household recycling, reducing household energy usage and
motivating people to take other environmentally preferred actions.

"RecycleBank has built an impressive community of engaged members who are
motivated to make a positive impact on the environment, both in their local
municipalities and on a global scale," said Flaim. "I'm energized by the
opportunity to help scale, grow, and attract significant new members. Working
with the great team at RecycleBank, I'm confident we'll be able to innovate
and introduce new products and services that will have a positive, measurable
impact on our members, our Fortune 500 marketing partners, and our more than
300 participating cities and municipalities in the U.S. and U.K."

Flaim's addition to the leadership team comes at an important time for
RecycleBank. The company has made a tremendous positive impact on the
environment to date, helping to double-even triple-recycling rates in more
than 300 diverse communities across 29 states and in the United Kingdom. In
2010, RecycleBank expanded its recycling rewards program to more than 50
communities, launching in major cities such as Chicago, Cincinnati, Houston,
Los Angeles and Philadelphia. Residents in RecycleBank communities have
recycled more than 350,000 tons of material in the last year alone, and
550,000 total tons since 2005.

RecycleBank is expanding its mission to a global level, using the digital
medium to grow its community, deepen engagement among members and build
meaningful marketing partnerships with brands such as Procter & Gamble,
Coca-Cola, Nature Made, Kashi and Yoplait. As part of this initiative, the
company will launch a new RecycleBank.com website on Jan. 31, which includes
a significant new set of member product and service benefits, including a
streamlined registration process, additional points/rewards earning
opportunities, and enhanced search, sort and transaction shopping

RecycleBank is also rapidly expanding its successful suite of product
offerings, including Learn & Earn, an interactive digital tool that rewards
people for increasing their Eco IQ; Points for Planet, a points on packaging
program that encourages consumers to recycle and discover a second life for
packaged goods; and RecycleBank Insiders, the company's proprietary network
of green and mommy bloggers.


RecycleBank(R) is the leading environmental social platform that realizes
the collective impact of individual action. Through its digital offerings and
partnerships with municipalities, haulers, small businesses and corporate
brands, RecycleBank incentivizes green actions with points that can be
redeemed for discounts and rewards. By educating, engaging and empowering its
community online and offline, RecycleBank aims to encourage a more
sustainable lifestyle by increasing household recycling, reducing household
energy usage and motivating individuals and communities to take other
environmentally preferred actions. Recognized as a Technology Pioneer by the
World Economic Forum, a Champion of the Earth by the United Nations
Environment Programme, and for Outstanding Excellence in Public/Private
Partnerships from the U.S. Conference of Mayors, RecycleBank is headquartered
in New York City. For more information, visit www.RecycleBank.com.


Before joining RecycleBank, Javier Flaim was Partner, EVP of Innovation
at Maddock Douglas, a leading marketing and innovation consulting firm where
he still holds a seat on the Board of Advisors. Previously, Mr. Flaim was CEO
of Markitecture (sold to Maddock Douglas in 2008), Vice President at Hill
Holliday Advertising and Director at Wheelhouse, a CRM and Marketing
Consulting start-up funded by Silicon Valley venture firm Kleiner Perkins.
Mr. Flaim also held senior positions at Yankelovich (now The Futures Company,
part of WPP Group) and Copernicus, two renowned marketing research and
insights firms. Mr. Flaim holds a MBA from the Wharton School of Business at
the University of Pennsylvania and a BA degree from the University of
California at Berkeley

    Amy Ziari, The Bateman Group
    +1-415-503-1818 x17 and aziari@bateman-group.com

    In the U.K.
    Paul Myerscough, IAS B2B Marketing
    (0)1625-578-578 and Paul.Myerscough@iasb2b.com

Amy Ziari, of The Bateman Group, +1-415-503-1818, ext. 17, aziari at bateman-group.com; or U.K., Paul Myerscough, of IAS B2B Marketing, (0)1625-578-578, Paul.Myerscough at iasb2b.com, both for RecycleBank

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