Light Reading Opens Offices in Mumbai & New Delhi
By Light Reading, PRNEMonday, January 18, 2010
Hires two telecom/IT industry veterans to drive new events and online business
MUMBAI, India, January 19 - TechWeb's Light Reading (www.lightreading.com), the leading research-led
media company serving the global communications marketplace, today announced
that it has opened offices in Mumbai and New Delhi and has hired two telecom
industry veterans to drive sales and marketing and content in India.
Kailash Shirodkar, who previously ran sales and marketing for the IT
Media division of The Indian Express Limited, a leading tech publisher, is
Light Reading's Director of Sales and Marketing in India and is based is
Mumbai. Gagandeep Kaur, who previously was Senior Assistant Editor at telecom
magazine Voice and Data, is Light Reading's India Editor, based in New Delhi.
Shirodkar and Kaur will work with analysts from Heavy Reading and Pyramid
Research, Light Reading's telecom research and analyst groups, to create and
drive two new events in India in 2010. The first, Mobile Broadband India,
will focus on the new business strategies and access and core network
technologies that communications service providers need to implement to
handle the explosive growth of new mobile handset users in India. A second
event is planned for the third or fourth quarter. Launch of a Light Reading
India Website is planned for later this year.
In addition, Light Reading India will work closely with UBM India, which
will provide office and event operations and support. UBM India, a division
of Light Reading's parent company, UBM (a US$2.7 billion worldwide B2B media
company), already produces a wide number of large and successful events and
online businesses in India in the pharmaceutical, food, security, and jewelry
industries, as well as a number of high-tech events and media such as TechWeb
Live's Interop Mumbai, InformationWeek India, and the Embedded Systems
Conference India.
"The worldwide communications industry is being driven by incredible
growth in India and China, and Light Reading, as the global telecom industry
media leader, aims to help its customers access and be part of these
markets," says Joseph Braue, SVP and Group Director of Light Reading. "While
other telecom media and event companies are under financial pressure and
retreating, Light Reading continues to grow with the telecom market because
of the power of its brand and the resources and global reach of TechWeb and
UBM."
Kailash Shirodkar has over 10 years of experience in sales and marketing
in the technology industry. He's a telecom veteran, with a Bachelor of
Engineering in Telecom and an MBA in Telecom Management with a specialization
in Marketing. For the last seven years he was with the IT Media division of
The Indian Express Limited. Recruited in 2003 as Manager of Sales for Express
Computer, India's leading IT magazine, he went on to head the sales and
marketing function for its IT media division. Shirodkar is based in the UBM
Mumbai office and can be reached at kailash.shirodkar@ubm.com. His mobile
number is +91-9870103394, and his direct line is +91-22-67692419. Please
contact Shirodkar for any inquiries about Light Reading India or Mobile
Brandband India.
Gagandeep Kaur previously was Senior Assistant Editor at Voice & Data
where she managed a team of five reporters covering telecom news and
analysis, as well as writing stories and interviewing high-visibility India
telecom execs. Prior to that she ran the Infotech section of Indiatimes.com
and was a Senior Correspondent on the business staff for the Times of India.
In addition, she had a stint with Satyam Computer Services as an internal
writer. Kaur is based in the New Dehli office and can be reached at
gagandeep.kaur@ubm.com. Her mobile number is +91-09999907641, and her office
phone is +91-011-23765551.
For further information, contact Kailash Shirodkar in Mumbai or Amy
Averbook, Light Reading Corporate Marketing Director, at
averbook@lightreading.com.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
for more that 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, as well as focused one-day
events tailored for cable, mobile, and wireline executives. Light Reading was
acquired by United Business Media in August 2005 and operates as a unit of
TechWeb.
About TechWeb
TechWeb (techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion. *13.3 million business
decision-makers: based on number of monthly connections
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetisation
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities — from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists — with
integrated events, online, print and business information products. Our 6,500
staff in more than 30 countries are organised into specialist teams that
serve these communities, bringing buyers and sellers together, helping them
to do business and their markets to work effectively and efficiently. For
more information, go to www.unitedbusinessmedia.com
Kailash Shirodkar, UBM Mumbai, kailash.shirodkar at ubm.com, mobile, +91-9870103394, direct line, +91-22-67692419, or Amy Averbook, Light Reading Corporate Marketing Director, averbook at lightreading.com
Tags: India, Light Reading, Mumbai, Western Europe