Microsoft and Partners Unveil Windows Phone 7 Global Portfolio

First phones available soon from leading mobile operators around the world.

REDMOND, Washington, October 11, 2010 - Microsoft Corp. today joined its partners in revealing nine new Windows
Phone 7 handsets that will be available this holiday season from leading
mobile operators in Europe, North America and Asia Pacific . With more than
60 mobile operators in over 30 countries worldwide committed to bringing
Windows Phones to market, the millions of people around the world looking for
a phone that plays as hard as it works will have a variety of phones from
leading device-makers to choose from.

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"We have a beautiful lineup in this first wave of Windows Phone 7
handsets," said Steve Ballmer, chief executive officer at Microsoft.
"Microsoft and its partners are delivering a different kind of mobile phone
and experience - one that makes everyday tasks faster by getting more done in
fewer steps and providing timely information in a 'glance and go' format."

Global Portfolio

Microsoft and its partners have worked together closely to create a
different kind of phone with new experiences that bring together what people
care about most. Windows Phone 7 will be available in a variety of sleek form
factors from device-makers such as Dell, HTC Corp., LG and Samsung, and from
mobile operators including America Movil, AT&T, Deutsche Telekom AG,
Movistar, O2, Orange, SFR, SingTel, Telstra, TELUS, T-Mobile USA and
Vodafone. All Windows Phone 7 phones will include the high-performance
Snapdragon(TM) processor from Qualcomm. A broad selection of phones will
begin shipping in holiday 2010 with more arriving in 2011, including phones
from Sprint and Verizon. In addition, select models will be available at
Microsoft Store locations and from Amazon.

Windows Phone 7, Glance and Go

In today's busy world we are spending more time heads-down on our phones
than interacting with the people we're sitting next to and missing out on
important life moments. Windows Phone 7 was designed to deliver a mobile
experience that has the phone working better for people, bringing together
the things they care about most and helping them to get things done faster.

Windows Phone 7 breaks the current smartphone convention to help people
quickly and easily find and consume data, information and services from the
Web and applications. The new phones are distinguished by unique design and
integrated experiences built from Microsoft's deep portfolio such as Xbox
LIVE, Microsoft Office Mobile, Zune, Windows Live, Bing and more.

For example, the customizable Start screen with Live Tiles is a personal
experience, showing people their own content. The Live Tiles come to life
with real-time updates from the Web such as news, appointments or the status
of friends. New Live Tiles can be easily created from whatever content a
consumer wants, such as applications, websites and music.

Fueling New Experiences

Windows Phone 7 marks a new era in mobile gaming as the first phone(1) to
put the power of Xbox LIVE into the palm of people's hands with a blockbuster
lineup of game titles from award-winning publishers. In addition to the
titles already announced earlier this year, Electronic Arts Inc. (EA) today
announced the first wave of EA games coming to Windows Phone 7 this fall. As
part of Microsoft's managed portfolio of Xbox LIVE titles, all EA games for
Windows Phone 7 will be Xbox LIVE-enabled. EA will deliver a portfolio of
titles that offers something for every mobile gamer, from casual to core,
including "Need for Speed(TM)Undercover," "Tetris(R)" and "The Sims(TM) 3."

Windows Phone 7 is also the first to offer the Zune music experience on a
phone: People can play their music collection, synced wirelessly from their
PC, or stream or download new tunes from Windows Marketplace. An optional
Zune Pass subscription is available.

Search is made easier with a dedicated button to help people find what
they need, whether in contacts, in Marketplace, in e-mail or on the Web. From
the Start screen, the Search button delivers Bing for mobile, delivering Web
results, local information, maps, directions and more.

The Windows Live solution helps people manage pictures, Windows Live
calendar, Office OneNote Mobile and more. The free Find My Phone service new
on Windows Live can remotely ring, lock, erase and show the location of your
phone on a map. Complete information about Windows Phone 7 features and
capabilities can be found at www.windowsphone.com.

New Windows Phones

The following devices will come to North America, Europe and Asia Pacific
in the holiday 2010 timeframe.

In North America:

    AT&T
    - HTC Surround, United States
    - Samsung Focus, United States
    - LG Quantum, United States

    T-Mobile USA
    - HTC HD7, United States
    - Dell Venue Pro, United States

    TELUS
    - HTC 7 Surround, Canada
    - LG Optimus 7, Canada

    America Movil
    - LG Optimus 7, Mexico

In Europe:

    O2
    - HTC HD7, United Kingdom, Germany

    Orange
    - HTC 7 Mozart, including France, United Kingdom
    - Samsung OMNIA 7, including France, United Kingdom

    SFR
    - HTC 7 Trophy, France
    - Samsung OMNIA 7, France

    Movistar
    - LG Optimus 7, Spain
    - HTC HD7, Spain
    - Samsung OMNIA 7, Spain

    Deutsche Telekom AG
    - HTC 7 Mozart, Germany
    - Samsung OMNIA 7, Germany

    Vodafone
    - HTC 7 Trophy, including Germany, Spain, United Kingdom
    - LG Optimus 7, including Germany, Italy, Spain, United Kingdom

In Asia Pacific:

    SingTel
    - HTC HD 7, Singapore
    - LG Optimus 7, Singapore

    Telstra
    - HTC 7 Mozart, Australia
    - LG Optimus 7Q, Australia

    Vodafone
    - HTC 7 Trophy, including Australia

About Microsoft

Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.

(1) Windows Phone 7 features turn-based gaming with Xbox LIVE users on
the phone and PC.

    Windows Phone 7
    Partner Quote Sheet

    Windows Phone 7 Device Manufacturers
    ------------------------------------

    Dell
    "Together, Windows Phone 7 on a Dell platform brings a fresh new
     approach to do more with fewer steps. This is a whole new
     opportunity for us to bring out mobile devices that make everybody's
     life a little more productive."

    - Ron Garriques
      President
      Dell Communication Solutions Group

    HTC
    "Windows Phone 7 is an entirely fresh mobile experience, on which HTC
     is excited to be going big. We see tremendous customer opportunities
     with Microsoft's most popular services like Xbox LIVE and Zune
     integrated. The value Microsoft is bringing to mobile customers
     around the world sets a new benchmark for the industry. HTC will be
     introducing five new HTC Windows Phone 7 Smartphones at launch to
     support our customers with a broad variety of choice."

    - Peter Chou
      CEO
      HTC Corp.

    LG Electronics Mobile Communications Company
    "LG has introduced a completely new mobile experience with the LG
     Windows Phone 7 by adding our exclusive technologies to Windows
     Phone 7 usability. We are proud to offer the ultimate choice for
     Windows Phone 7 and bring consumers into a new era of live sharing
     and a new era for Smartphones."

    - Dr. Jong-seok Park
      CEO and President
      LG Electronics Mobile Communications Company

    Samsung Electronics Co. Ltd
    "Samsung and Microsoft have a long history of bringing the latest
     innovations to the mobile industry. We have been closely working
     together to provide a great mobile experience for our consumers with
     the launch of compelling Windows Phone 7 phones. Now, I am very
     proud to offer the latest software innovation with Windows Phone 7
     on the Samsung Omnia 7 and the Samsung Focus(TM). I believe that
     Samsung's Windows Phone 7 phones will provide the most beautiful
     harmony of hardware technology and platform experience for
     consumers."

    - JK Shin
      President and Head of Mobile Communications Business
      Samsung Electronics Co. Ltd.

    Windows Phone Mobile Operator Partners
    --------------------------------------

    Vodafone
    "We're delighted to be partnering with Microsoft to bring the HTC 7
     Trophy to our customers as a Vodafone exclusive. Not only does the
     phone have all the 'quietly brilliant' innovations that HTC is
     famous for, but it comes with the new Windows Phone 7 services and
     user experience. Along with the LG E900 Optimus 7, the Windows Phone
     7 additions to our Smartphone range will further enhance the choice
     we give our customers."

    - Patrick Chomet
      Group Director of Terminals
      Vodafone Group plc

    O2
    "Windows Phone 7 is a completely fresh start for Microsoft and brings
     it right into the Smartphone space. The large memory and big screen
     on the HTC HD7, a great exclusive for O2, mean that our customers
     will get the very best experience out of Windows Phone 7."

    - Steve Alder
      General Manager, Devices
      O2

    SingTel
    "SingTel is committed to bringing the newest and most exciting
     services to our customers. We are proud to bring Windows Phone 7 to
     Singapore through a close, strategic partnership with Microsoft.
     Windows Phone 7 brings communications, content and services to life
     through its innovative user interface and smart design, creating a
     revolutionary multimedia experience on the move. SingTel will be the
     first operator in Singapore to offer its rich selection of apps via
     a dedicated section in Microsoft's Windows Marketplace apps store.
     Customers can look forward to apps, such as the award-winning AMPed
     social music service and the MobileTV video streaming service. In
     addition, all Windows Phone 7 handsets will be preloaded with
     SingTel's Xplorer traffic navigation service and TrafficLIVE app."

    - Yuen Kuan Moon
      Executive Vice President, Consumer Group
      SingTel

    Telstra
    "Windows Phone 7 arrives at a time when Australians are embracing
     Smartphones in record numbers. I am delighted that Telstra customers
     will be among the first in the world to experience it. When combined
     with the unmatched speed and coverage of Telstra's Next G network,
     Windows Phone 7 will provide Telstra customers with the best
     experience available."

    - David Thodey
      CEO
      Telstra

    T-Mobile USA
    "T-Mobile is committed to offering solutions that help our customers
     get the most out of their lives - and Windows Phone 7 does just
     that. We're excited to work together with Microsoft on this
     groundbreaking new endeavor that we think our customers will
     embrace."

    - Paul Cole
      Vice President, Product Management
      T-Mobile USA

    America Movil
    "America Movil is very pleased to join forces with Microsoft to
     launch Windows Phone 7 in Mexico, and reiterates its commitment to
     always be on the cutting edge with the best mobile communication
     technologies wherever it provides service. Windows Phone 7 will be
     launched in Mexico with Telcel's 3.5G technology and will be
     available with voice plans and Internet connectivity, specifically
     designed for the communication needs of users who demand them."

    - Marco Quatorze
      Director of Value-Added Services
      America Movil

    Chipset Manufacturer
    --------------------

    Qualcomm
    "Qualcomm and Microsoft have a long history of collaborating to
     optimize Microsoft's mobile operating systems for Qualcomm chipset
     platforms, and we continue that by now powering the first generation
     of Windows Phone 7 handsets with our Snapdragon mobile processors.
     We are very excited about this new class of Snapdragon-based
     devices, which will feature an unmatched level of integration to
     deliver one of the best possible mobile experience."

    - Steve Mollenkopf
      Executive Vice President and Group
      President
      Qualcomm Inc.

Rapid Response Team of Waggener Edstrom Worldwide, +1-503-443-7070, rrt at waggeneredstrom.com, for Microsoft Corp. / NOTE TO EDITORS: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at www.microsoft.com/news/contactpr.mspx.