Mind Candy Partners With Penguin Group to Publish a Range of Moshi Monsters Books

LONDON, June 2, 2010 - Mind Candy, developer of the popular children's online game,
Moshi Monsters, today announced its first major licensing deal with Penguin
Group to publish a series of books based on the Moshi Monsters property. The
online game allows children around the world to adopt their own free pet
monster, play games, customize their homes, explore the virtual world and
solve educational puzzles. More than 20 million players have registered
to-date at www.moshimonsters.com, making it one of the world fastest
growing children's games.

(Photo: www.newscom.com/cgi-bin/prnh/20100528/393224)

(Logo: www.newscom.com/cgi-bin/prnh/20100324/383567-a)

The first book to be published during the deal will explore
one of the most popular elements of the game - Moshlings. These cute,
colourful and collectible little creatures are pets of the Moshi Monsters and
the book will delve into their back-story, habitats, quirks and provide other
valuable information for dedicated Moshling hunters. The book will also
contain a unique code to unlock a secret Moshling at the Moshi Monsters
website. Two books are planned for release in 2010 globally and a further
five to follow in 2011.

"Moshi Monsters grew tenfold in 2009 and we feel now is the
right time to begin expanding the property offline," said Michael Acton
Smith, CEO of Mind Candy. "Books will be one of the key categories for the
brand and we felt Penguin would be the perfect partner to help us expand the
property."

"The licensing landscape has changed in the last year or so with some of
the most compelling story content for kids coming from virtual worlds, and
the Penguin Group is honoured to add Moshi Monsters to its programme of
successful virtual world tie-ins, said Eric Huang, Category Publisher, Brands
and Licensing, Penguin Group. "All the books will contain links to exclusive
content and act in tandem with the site to expand the digital world with a
physical component to make Moshi Monsters even more fun."

In Moshi Monsters, players navigate the immersive online world
by solving puzzles that test a variety of skills including basic math,
spatial awareness, logic and vocabulary. As players solve puzzles, they earn
Rox, the in-game currency that can be used to purchase food, furniture and
seeds to attract Moshlings for their monsters.

Moshi Monsters is free-to-play and provides wholesome fun for
parents and children of all ages. With 20 million registered players and over
six million monthly unique visitors, Moshi Monsters is one of the world's
fastest growing social online games for children. To create your free Moshi
Monster and enter a world of fun and puzzles, visit
www.moshimonsters.com.

For artwork and press materials relating to this press release
visit: tiny.cc/moshipress.

About Mind Candy

Mind Candy is one of the world's fastest growing social online gaming
companies and the global developer, operator and publisher of Moshi Monsters.
The company was founded in 2004 by Michael Smith, a UK-based entrepreneur who
previously founded Firebox.com.

About Moshi Monsters

Moshi Monsters is the world of adoptable monsters, combining adorable
virtual pets with social online gameplay and educational puzzles for
children. The puzzles test a variety of skills including basic maths, spatial
awareness, logic, counting, anagrams and vocabulary. 20 million monsters have
been created to date and over two million new players joining each month
making Moshi Monsters one of the world's fastest growing children's sites. To
date, more than 120 million educational puzzles have been played and over one
million virtual items are sold each day! For more information on Moshi
Monsters visit www.moshimonsters.com

About Penguin

Penguin was established in 1935 and is one of the world's leading
consumer publishing businesses. Penguin publishing comprises the following
imprints: Allen Lane, Fig Tree, Hamish Hamilton, Michael Joseph, Penguin,
Penguin Classics, Puffin, Viking, Ladybird, Sunbird, Frederick Warne and BBC
Children's Books. Penguin has offices in 15 countries and is part of the
international media company Pearson.

    Mind Candy / Moshi Monsters Global PR:
    Edward Relf,
    Chief Marketing Officer,
    Mind Candy,
    ed@mindcandy.com

    UK PR:
    Jade Wilkinson,
    Lewis PR,
    moshi@lewispr.com,
    +44(0)207-802-2626

    Australia PR:
    Gemma Maughan,
    Lewis PR,
    gemmam@lewispr.com,
    +61-2-9409-3100

    US PR:
    Megan Kellett,
    Bender / Helper Impact,
    mindcandy@bhimpact.com,
    +1-310-694-3102

Mind Candy / Moshi Monsters Global PR: Edward Relf, Chief Marketing Officer, Mind Candy, ed at mindcandy.com; UK PR: Jade Wilkinson; Lewis PR: moshi at lewispr.com, +44(0)207-802-2626; Australia PR: Gemma Maughan, Lewis PR: gemmam at lewispr.com, +61-2-9409-3100; US PR: Megan Kellett, Bender / Helper Impact, mindcandy at bhimpact.com, +1-310-694-3102