MMORPG and Virtual World Platform Provider MindArk Completes Online Games Study Contract for European Space Agency

GOTEBORG, Sweden, March 23, 2010 - MindArk PE AB, developer and publisher of Entropia Universe and Entropia
Platform, announced today that a study on the use of online game technology
for space-related purposes has been completed. The contract for the study was
awarded to MindArk by the European Space Agency (ESA) in 2009 and a film
presenting the main findings is published on YouTube.

"MMO-based technology has strong ties to acquiring knowledge through
discovery, collaborative problem solving and team-based learning. This is
supported by the findings of the study and the project with the European
Space Agency has been a great push forward for us in this area. MindArk's
interest in implementing educational content inside online games was sparked
by our previous discussions with NASA about their online game plans." said
Christian Bjorkman, MindArk's Chief Marketing Officer. "The work on the study
has helped MindArk in finding new means of mixing educational content with
entertainment in Entropia Universe. Working with ESA has made us ready to
move on to the next level, ready to work with learning industry partners in
building qualitative, engaging and top-class game content for online
environments that will be both entertaining and motivating".

The study ("Online Game Technology for Space Education and System
Analysis") was performed to assess options for the European Space Agency with
regards to using online game technology, specifically in the areas of
outreach/promotion, education and collaborative engineering.

To illustrate the feasibility of the study findings MindArk has produced
a visual mock-up based on a live game environment in Entropia Universe. This
is available as a video on the MindArk channel on YouTube:
www.youtube.com/user/MindArkPEAB

For a presentation of the study, please contact MindArk. To read more
details of the study, please visit the ESA Education website
www.esa.int/education

About MindArk

Sweden-based company MindArk are the creators of the Entropia Platform
and Entropia Universe, a 3D virtual universe for entertainment, social
interaction and e-commerce. The platform offers access to one of the most
advanced Internet interaction venues available today, giving business
partners the opportunity to create entirely new planets in Entropia Universe.
Some of the themes in production by partners right now are shopping, games,
social interaction, music and art.

Entropia Universe is a free download available at the game's official
website, www.entropiauniverse.com

For more information on MindArk and the Entropia Platform, please contact
us at the numbers below or go to our website at
www.entropiaplatform.com.

    www.mindark.com
    www.entropiauniverse.com
    www.entropiaplatform.com

Christian Bjorkman, +46-31-60-72-60, chrbjo at mindark.com, or Per A. Jonasson, +46-31-60-72-60, perjon at mindark.com, both of MindArk