Moshi Monsters Surpasses 15 Million Players

Mind Candy Reveals Game's Ongoing Explosive Growth; More Than Two Million New Players Joining Every Month

LONDON, March 24, 2010 - Mind Candy, the UK-based developer of the children's
free-to-play social online game Moshi Monsters, has announced it has exceeded
15 million registered players at www.moshimonsters.com. The game,
which launched its subscription service just over a year ago, allows children
to adopt their own free pet monster to play mini-games, customise their
homes, explore the in-game world, and solve educational puzzles.

(Logo: www.newscom.com/cgi-bin/prnh/20100324/383567-a )

(Photo: www.newscom.com/cgi-bin/prnh/20100324/383567-b )

"The ongoing global growth and success of the game has amazed
us," said Michael Acton Smith, CEO of Mind Candy. "Moshi Monsters has been
adding over 150k new players a day and is now one of the fastest growing
children's games in the world."

To celebrate the landmark announcement, Mind Candy will be
staging a "15 Million Monster Party" at the London Aquarium. Hundreds of the
game's most loyal community members will be attending this private glittering
"green carpet" Moshi Monsters spectacle to celebrate this incredible
achievement.

Moshi Monsters offers a unique combination of adoptable
virtual pets, social gameplay and fun educational puzzles that appeal to both
children and parents. Within the game, players choose from one of six
monsters to customise and nurture. Once players customise their pet, they
then navigate the magical world by solving puzzles that test a variety of
skills including basic math, spatial awareness, logic and vocabulary. As
players solve puzzles, their pet monsters earn Rox, the in-game currency that
can be used to purchase accessories to customise their virtual homes.

Moshi Monsters is free-to-play and provides wholesome fun for parents and
children of all ages. To create a free Moshi Monster and enter a world of fun
and puzzles, visit www.moshimonsters.com

For artwork and press materials relating to this press release visit:
www.moshimonsters.com/artassets

ABOUT MIND CANDY

Mind Candy is one of the world's fastest growing social online gaming
companies and the global developer, operator and publisher of Moshi Monsters.
The company was founded in 2004 by Michael Smith, a UK-based entrepreneur who
previously founded Firebox.com.

ABOUT MOSHI MONSTERS

Moshi Monsters is the world of adoptable monsters, combining adorable
virtual pets with social online gameplay and educational puzzles for
children. The puzzles test a variety of skills including basic maths, spatial
awareness, logic, counting, anagrams and vocabulary. More than 15 million
monsters have been created to date and over two million new players joining
each month making Moshi Monsters one of the world's fastest growing
children's sites. To date, more than 120 million educational puzzles have
been played and over one million virtual items are sold each day! For more
information on Moshi Monsters visit www.moshimonsters.com

MIND CANDY ARE HIRING

Are you looking for a new challenge? Are you looking to join a rapidly
growing, entrepreneurially spirited, forward thinking creative company? Mind
Candy have many exciting vacancies available right now! Fuelled by the
phenomenal growth of Moshi Monsters, Mind Candy are seeking candidates across
a number of key business and game development areas. For a full list of
current vacancies visit www.mindcandy.com/recruitment/ for more
details on the range of exciting jobs currently available.

    PRESS INFORMATION

    Edward Relf
    Chief Marketing Officer
    Mind Candy
    ed@mindcandy.com

PRESS INFORMATION: Edward Relf, Chief Marketing Officer, Mind Candy, ed at mindcandy.com, Tel: +44(0)207-5011917