Multiplied Media Launches Poynt Local Search Application for United Kingdom

CALGARY, Canada - Multiplied Media Corporation (TSX:V MMC), a Calgary-based provider of mobile local search services, today announces the launch of its award-winning Poynt local search application for BlackBerry(R) smartphones in the United Kingdom.

Poynt is a convenient and timesaving service that connects consumers to local businesses and movie theaters at the moment they want to buy or acquire products or services. By entering search terms, the consumer is able to find businesses and movies near their location, get phone and address information as well as additional enhanced features such as accessing movie reviews and trailers. Results are sorted by distance and the user has the option to view directions on a map, click-to-call the business, or view their website.

“Since we launched Poynt last year, we have received numerous requests to expand our service to the United Kingdom,” said Andrew Osis, CEO, Multiplied Media. “We are pleased to continue our geographic expansion and look forward to providing mobile location services in the UK.”

Poynt is available for BlackBerry smartphone users in England, Scotland, Northern Ireland and Wales and uses the following features:

- GPS - the GPS functionality has been optimized to provide faster accurate locates. - Cell-site locates - Cell-site locates allow Poynt to quickly access a user’s general location while awaiting a GPS lock. - Enhanced User Interface - Poynt’s UI was developed specifically for BlackBerry smartphones to provide users with an immersive, easy-to- use and visually appealing experience. - Mapping Integration - Poynt is fully integrated with both BlackBerry(R) Maps and Google Maps. - Map Route - Poynt integrates with Gokivo(TM) Navigator to provide turn-by-turn voice navigation. - Address Book Integration - Users can add frequently accessed listings to their BlackBerry(R) Contact List, providing convenience for future lookups. - Share Search Results - Integration with BlackBerry(R) Email allows users to easily share listings with friends and colleagues. - Movie Module - Users can plan their night at the movies by seeing what is playing near them, watching trailers, viewing showtimes and reading reviews, cast and synopsis details. - Movie Theater Details - Users can get information on seating layouts, wheelchair accessibility and number of screens. - Add to Calendar Option - Users have the ability to add movie search results to their BlackBerry(R) Calendar by date and showtime, as well as invite friends to join them.

The Poynt application is available for the BlackBerry(R) Pearl(TM) series and BlackBerry(R) Curve(TM) series smartphones, as well as the BlackBerry(R) Bold(TM) and BlackBerry(R) Storm(TM) smartphones and utilizes built-in BlackBerry(R) smartphone capabilities including locates by GPS(x) and cell-tower detection, click-to-call, click-to-map and click-to-view-website.

Poynt is a free application(xx) and is available to BlackBerry(R) smartphone owners in the United Kingdom, Canada, the United States and Germany. Poynt is available for download on BlackBerry App World(TM) (www.blackberry.com/appworld) or by visiting m.mypoynt.com from your BlackBerry(R) Browser.

(x) Requires a GPS-enabled BlackBerry smartphone. (xx) Wireless charges may apply. Please check with your wireless service provider.

About Multiplied Media Corporation

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Multiplied Media (www.multiplied.com) has developed the award-winning application Poynt (www.mypoynt.com), the mobile local search service available over BlackBerry smartphones. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

For further information: Andrew Osis, CEO & Director, Multiplied Media Corporation, +1-403-444-4102, andrew.osis@multiplied.com; MEDIA CONTACT: Margaret Glover-Campbell, Director, Communications, Multiplied Media Corporation, +1-403-444-4105, margaret.glover-campbell@multiplied.com

Source: Multiplied Media Corporation

For further information: Andrew Osis, CEO & Director, Multiplied Media Corporation, +1-403-444-4102, andrew.osis at multiplied.com; MEDIA CONTACT: Margaret Glover-Campbell, Director, Communications, Multiplied Media Corporation, +1-403-444-4105, margaret.glover-campbell at multiplied.com