NAVTEQ Completes Navigable Map of Bulgaria

By Navteq, PRNE
Wednesday, June 16, 2010

Drivers can now travel the entire road network using navigation systems

CHICAGO, June 17, 2010 - NAVTEQ, the leading global provider of maps, traffic and location data
enabling navigation, location-based services and mobile advertising around
the world, now offers full, navigable map coverage of Bulgaria.

By using the latest map data in navigation systems, drivers will now have
access to routing along the country's entire road network of nearly 100,000
kilometres. Over 33,000 Points of Interest will guide people not only to the
wealth of cultural heritage sites throughout the country, but also to ski
centres in the mountains to the west, holiday resorts on the Black Sea coast
- and much more in categories such as hotels, railway stations, shops,
restaurants and petrol stations.

A crossroads between the East and the West where, throughout history,
paths of world civilisations have met, Bulgaria borders no less than five
countries. The NAVTEQ(R) map links seamlessly to the road networks in
Romania, Serbia, Former Yugoslav Republic of Macedonia, Greece and Turkey for
easy cross border travel.

The map also features many attributes which support efficient navigation
including speed limits, stop signs and traffic signals. NAVTEQ Transport(TM)
provides the transportation and logistics industries with accurate
truck-specific attributes for routing large vehicles on the main road
network. The data includes legal, height, width, weight, hazardous materials
and time or date restrictions.

Local team - global standards

Every country has individual traits and presents different challenges. In
Bulgaria a significant percentage of the terrain is hilly or mountainous and
much of the network of smaller roads is very rural in nature. During winter,
snow and ice on winding mountain roads proved testing for the Bulgarian team
of NAVTEQ specialists who are part of a global group of around 1,100
geographic analysts based in 46 countries. As part of the verification
process, the geographic analysts drive millions of kilometres each year
refining the database using proprietary software and tools.

"We have established a base in Sofia as local presence is a key factor in
understanding and incorporating country specific nuances whilst maintaining
the company's global specification and high standards: we recognise the
importance of local intelligence," commented Frank Pauli, vice president EMEA
map & content products. "For example, as part of the map building process, we
collected addresses and names on an unprecedented scale for Bulgaria and the
team's contacts proved invaluable in helping us complete this part of the
project."

Great strides forward in Eastern Europe

NAVTEQ is committed to developing coverage of Eastern Europe and the
Balkans and, in addition to Bulgaria, already has full coverage of Croatia,
the Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Poland,
Slovakia and Slovenia. Expansion is continuing in Albania, Belarus, Bosnia &
Herzegovina
, Former Yugoslav Republic of Macedonia, Moldova, Montenegro,
Russia, Serbia, Turkey, the Ukraine and Romania.

For example, NAVTEQ is continuing to develop its coverage in Romania and
now has over 167,000 kilometres of road network in its database. Featuring 62
towns and cities, the map covers the main business and industrial centres
plus all the seaside resorts on the Black Sea coast. The map also features
many attributes which support efficient navigation including speed limits and
driver alerts, as well as NAVTEQ Transport.

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data
(digital location content) enabling navigation, location-based services and
mobile advertising around the world. NAVTEQ supplies comprehensive digital
location content to power automotive navigation systems, portable and
wireless devices, Internet-based mapping applications and government and
business solutions. The Chicago-based company was founded in 1985 and has
more than 4700 employees located in 204 offices in 46 countries.

NAVTEQ and NAVTEQ Transport are trademarks in the U.S. and other
countries. All rights reserved.

(Logo: photos.prnewswire.com/prnh/20060313/NAVTEQLOGO)

Stella Smith of NAVTEQ, +1-312-894-7614, stella.smith at navteq.com; or Bob Richter, +1-212-802-8588, bob at richtermedia.com, for NAVTEQ

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