Objet Strengthens its Emerging Markets Business with Four Strategic Appointments

REHOVOT, Israel, November 7, 2011 -

Objet Ltd., the innovation leader in 3D printing for rapid prototyping and additive manufacturing, has announced key appointments to its Emerging Markets division, bringing on board a new general manager and new regional managers for Central America, South America and Africa. These management appointments reflect Objet’s belief in the strong potential that emerging markets hold for rapid prototyping and 3D Printing. With the new regional managers in place, Objet is poised to boost its sales and service capabilities, ensuring it delivers maximum value to its growing customer base throughout the regions.

Amir Sheinman, as General Manager of Emerging Markets, is leading Objet’s activities in this strategic arena. He joined Objet in March 2011, bringing with him more than 15 years of experience in management, sales, marketing, and business development at business-to-business and high technology companies, including HP and Solido 3D.

“Objet, as a global company, defined emerging markets as a strategic target and decided to invest heavily in putting together a top professional team to exploit the potential for Objet’s solutions that exists in those markets,” says Gilad Gans, Executive Vice President for Objet. “The team will work closely with our existing channel partners and enable their teams to achieve a leadership position in these markets.”

Andrew Dehart is the new Regional Manager for Central America, responsible for Mexico, Central America, Columbia and selected parts of South America. Andy has two decades of experience in rapid prototyping and 3D Printing marketing, sales and business development, including 11 years as ZCorporation’s VP of Western Hemisphere Sales and three years helping launch the Stratasys 3D Printing program. Previously, Andy led the manufacturing and tools services departments at a major US CAD/CAM distributor organization.

Objet will work closely with its distributors throughout the Central American region, including HITEC in Mexico, to extend and support their Objet-related business.

Gilad Bet-Halevi is the new Regional Manager for Africa and Selected Countries in the Middle East. He brings 12 years of business partner management experience and a proven track record of expertise in Africa, Middle East and Europe. He is stationed in Objet’s regional headquarters for South Africa, providing an effective gateway to the growing African market.

In addition to a dedicated team servicing the Africa region, Objet is represented by DemaPlasTech, the first local distributor in the region, appointed at the end of 2010.

Renata Sollero is the new Regional Manager for South America. Renata brings strong Business Partner management expertise in Brazil with deep knowledge of sales and business development and also marketing strategy. In her most recent position, Renata served as Dassault Systemes’ Brazil Territory Channels Manager, and was responsible to recruit and develop partners to sell, implement and deliver 3D software solutions (CAD/CAM/CAE/others). Renata has also served as Business Alliances Manager at Oracle and was responsible to build and develop the partner network for a new line of products.

Objet will strengthen business with Sycad, the existing distributor in Brazil, and open new possibilities of partnerships seeking sustainable growth in South America Region.

About Objet

Objet Ltd., is a leading provider of high quality, cost effective inkjet-based 3D printing systems and materials. A global company, Objet has offices in North America, Europe, Japan, China, Hong Kong, and India.

Objet’s 3D printing systems and 3D printing materials are ideal for any company involved in the manufacture or design of physical products using 3D software or other 3D content. Companies using Objet’s solutions can be typically found in sectors such as consumer goods & electronics, aerospace & defense, automotive, education, dental, medical and medical devices, architecture, industrial machinery, footwear, sporting goods, toys and service bureaus.

Founded in 1998, the company has thousands of customers worldwide including a substantial share of the relevant Fortune 100 and Fortune 500. Its award-winning technology (12 awards in 5 years) is based upon over 110 patents and patent pending inventions.

Objet’s advanced 3D printing systems and range of over 60 materials enable professionals to build prototypes that accurately simulate the true look, feel and function of an end-product, even complex, assembled goods. The Objet Connex™ line of multi-material 3D printers features the world’s only technology to simultaneously jet 2 materials. With this, users can print many different materials into a single part and print various mixed parts on the same build tray. Users can also create advanced composite materials, or Digital Materials™ featuring unique mechanical and thermal properties. Objet’s range of over 60 3D printing materials simulate properties ranging from rigid to rubber-like, transparent to opaque and standard to ABS-grade engineering plastics, with a large number of in-between shore grades and shades.

Objet’s 3D printers are available in a range of form-factors, from cost-effective desktop 3D printers ideal for entry-level professionals all the way to industrial-scale multi-material machines for front-line designers and top manufacturers. Objet’s 3D printers feature the industry’s highest-resolution 3D printing quality, based on 16-micron (0.0006 in.) super-thin layering, wide material versatility, office friendliness and ease of operation.

For more information, visit us at www.objet.com, and for more about 3D printing industry-related news, business issues and trends, read the Objet blog.

© 2011 Objet, Objet24, Objet30, Objet Studio, Quadra, QuadraTempo, FullCure, SHR, Eden, Eden250, Eden260, Eden260V, Eden330, Eden350, Eden350V, Eden500V, Job Manager, CADMatrix, Connex, Connex260, Connex350, Connex500, Alaris, Alaris30, PolyLog, TangoBlack, TangoGray, TangoPlus, TangoBlackPlus, VeroBlue, VeroBlack, VeroClear, VeroDent, VeroGray, VeroWhite, VeroWhitePlus, Durus, Digital Materials, PolyJet, PolyJet Matrix, ABS-like and ObjetGreen are trademarks or registered trademarks of Objet Geometries Ltd. and may be registered in certain jurisdictions. All other trademarks belong to their respective owners.

Objet Media Contacts
USA
Caitlin Hool
Gabbegroup
Tel. +1-212-220-4444
Email. caitlin.hool@gabbe.com

Europe
Claire Russell-Jones
UK Bespoke
Tel. +44-1737-215200
E-mail. claire@bespoke.co.uk    

Objet
Arita Mattsoff
Objet
Tel. +972-8-931-4314
Email. arita@objet.com

Asia Pacific                                            
Jenny Chan                            
The Hoffman Agency                
Tel. +81-3-2231-8101                    
E-mail. jchan@hoffman.com        

Japan
Masaya Takahama
The Hoffman Agency, Japan
Tel. +81-3-5159-2145
Email. mtakahama@hoffman.com    

China
Dong Chen
The Hoffman Agency, China
Tel. +86-21-6391-5869
Email. dchen@hoffman.com

India                                    
Shivalika Chadha                            
Avian Media                    
Tel. +91-9717838601                    
Email. shivalika@avian-media.com        

Korea
Jihyun Lee
The Hoffman Agency Korea
Tel. +82-10-3408-1609
Email. jhlee@hoffman.com        

Mexico
Patricia Tawill
IDESA
Tel. +52-55-5253-9670
Email. ptawil@idesap.com

South Africa
Alison McDonald
PR Connections
Tel. +27(0)11-468-1192
Email. alison@pr.co.za

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