Orange Launches Application Shop, Giving Customers Click-and-go Access to Thousands of Applications, Services and Games

"One-click" Access to Useful Services, Information and Entertainment Across a Wide Range of Mobile Devices and Platforms, All on One Orange Bill

PARIS, December 8 - Orange reinforced its commitment to bring mobile multimedia services to
everyone today with the launch of the Orange App Shop. Soon to be available
in just one-click from the homescreen, the new Orange App Shop will give
millions of customers simple, direct access and improved search and browsing
to over 5,000 applications, games, ringtones and wallpapers. Throughout 2010,
Orange will continue to innovate, working with developers and content
providers to rapidly expand its App Shop catalogue with thousands of new
applications that customers can use in everyday life, on any device.

The multi-platform 'one-stop-shop', available on a wide range of
handsets, includes services such as Orange TV, Orange Games and Orange Maps
alongside an expanding catalogue of premium mobile applications from leading
content providers and third-party application developers. Anything in the
shop can be downloaded and purchased on one Orange mobile bill, so customers
do not need to pre-register and use their personal credit cards. The service
ensures that customers see and use applications that are fully tested and
suitable for their device, making it a simple and straightforward experience.

Yves Tyrode, EVP of Orange Technocentre says, "We are giving customers a
tailor-made shop window on the mobile that makes it easier to discover,
download, use and manage content. Whether it's a Smartphone user, or someone
using a simpler device, we know the demand for content is there - it's just
about getting that experience right. That is why we want to give everyone
with a phone in their hand the easiest access to personal content, on the
most suitable device and tariff, to help them take the parts of the mobile
Internet that they know and love, everywhere they go."

The service is now available, initially providing the Orange App Shop
'over-the-air' to more than one million customers in France and the UK[1].
Then in January, Orange devices including the Nokia 6700, Sony Ericsson W995
and the Sony Ericsson Yari U100i (France only) will be preloaded with the App
Shop and sold in the UK and France. Later, this will also include Samsung,
LG, HTC, Motorola and RIM handsets.

Throughout 2010, Orange will continue to roll-out the App Shop service
across its footprint, extending it to Spain, Poland, Romania, Switzerland,
Slovakia, Belgium, Austria, Moldova and Portugal. In each country, Orange is
making the App Shop relevant by providing localised content in the catalogue
that best meets specific market needs.

The Orange App Shop improves multi-platform access for developers to
millions of Orange mobile customers and provides them with growing revenue
opportunities. To deliver this, Orange has been working closely with major
device manufacturers to enable a simple and consistent user experience across
multiple platforms including Java, Android, Blackberry, Symbian and Windows
Mobile. Orange has also been working closely with its premium content
providers and developer partners to enhance its application delivery process.
Offering an increased range of tools and initiatives through its Orange
Partner programme, Orange is helping developers reach more customers faster
and more effectively.

Yves Tyrode concludes, "Orange Partner and our unique global network of
developer centres enable us to deliver unparalleled testing, development and
marketing assistance. This innovation network, our close collaboration with
device and platform manufacturers as well as content providers and other
industry initiatives, illustrates just how committed we are to reducing
barriers to application development to get great content for our customers to
enjoy."

A video of the Orange Application Shop can be viewed at
www.orange-innovation.tv and further information on Orange Partner is
at: www.orangepartner.com.

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[1] OTA Orange Signature devices will include: Sony Ericsson W995, Sony
Ericsson Yari U100i (France only), Sony Ericsson C905, Sony Ericsson C510,
Sony Ericsson W595, Sony Ericsson W910i, Nokia 6303, Nokia 6700.

For more information: www.orange.com,
www.francetelecom.com, www.orange-business.com

Georgina Hart: +447973100111, georgina.hart at orange-ftgroup.com; Erika Gellinard: +33144440459, service.presse at orange-ftgroup.com